Press Releases

ALA produces press releases throughout the year, which are distributed through PR Newswire to major publications. The releases focus on promoting the sale and proper application of quality lighting, ceiling fan and control products to consumers. Members of ALA are encouraged to share these releases on their websites, blogs and across social media platforms. They can also be shared with local media. 

Media Contacts


Larry Lauck
Executive Vice President
214.698.9898, ext. 227



Raelle Bell
Marketing Manager
214.698.9898, ext. 233



Amy Wommack
Communications Manager
214.698.9898, ext. 223



ALA BiNational Program Works to Drive Customers to Lighting Showrooms

The ALA BiNational Advertising and PR Program continues to drive homeowners into ALA showrooms for the latest lighting products.

Hit Reset with a Kitchen Lighting Update

Ready for a redo? Many homeowners resolve to kick start a new year by making improvements to themselves as well as their hom

Brighten Up Your New Year with These Lighting Trends

The beginning of a new year is an opportunity for a fresh start for your home. One easy change that will make a big impact is a lighting update. Simply changing a fixture – a chandelier, a few pendants or even just a table lamp – can give a room a whole new look.

Call for 2018 Lighting Magazine Manufacturer Photos

The next issue of Lighting magazine will hit newsstands April 2018. Manufacturers who support the ALA BiNational Advertising and PR Program are invited to submit images for Lighting magazine by Nov. 17.

Lighting for Aging Eyes

Lighting becomes more important as people age. According to the American Lighting Association (ALA), with each passing year, everyone requires more light to see properly.

Stay Cool with a Ceiling Fan as Stylish as it is Functional

No longer do you have to choose between comfort and design when it comes to your home. Once thought of as purely utilitarian, today’s ceiling fans offer sophisticated styling, designer finishes and glamorous accents.

Enhance Your Sports Watching Experience with the Right Light

Football season is here and baseball playoffs are just around the corner, which means it is also time to get your entertainment area in shape for family and guests. Whether your TV is in your family room or a dedicated media room, be sure everyone’s viewing experience is optimized with the right lighting. According to the American Lighting Association (ALA), it takes more than just a big TV to get the most enjoyment out of your viewing experience.

How to Use a Chandelier in Your Home

Twenty years ago, a chandelier was a sure thing in two rooms in the home -- the foyer and dining room. Fortunately, today’s homeowners and lighting designers have broken those two-room barriers, allowing chandeliers to become statement-making additions to everything from bedrooms to closets. The American Lighting Association offers the following information to help you embrace the trend and transform your home—and your lighting.

The New World of Light Switches, Controls and Dimmers

A lighting switch is just a switch, right? As it turns out, not really. Technology is changing the smallest details in your home – switches, controls, and dimmers – to make daily life more beautiful and more functional. The American Lighting Association (ALA) details advances in lighting switches.

'Tis the Season to Make the Switch to LED Holiday Lights

Whether yours twinkle in multiple colors or sparkle in all white, holiday lights are a must-use element in nearly all homeowners seasonal decorating schemes. And those lights—once reserved for the tree—have migrated to multiple spots both inside and outside the home, from mantels to eaves, windows, trees and shrubs. The American Lighting Association (ALA) sheds some light on your lighting options for decorating your home and tree.        

Stay Cool for Next to Nothing

The kids are back in school, football season is starting and fall is around the corner, which means it is time to turn down the air conditioner and rely a little more on your ceiling fan to save energy and money.

Extend Summer Fun with Expert Outdoor Lighting Tips

From neighborhood picnics to kids’ play time, summertime equals outside time. Much of that activity occurs during longer daylight hours, but darkness is also a great time to enjoy warm-weather days. How can you create an environment that extends the fun of summer past sunset?

Easy Ways to Improve Your Kitchen, Bathroom and Bedroom

Good lighting is not something most people think much about until they don’t have it. Living in a well-lit room is a much more pleasurable experience than trying to cook, read, entertain or do just about anything in a dark, shadowy space.

Eight Ways to Improve the Energy Efficiency of Your Home Lighting

It is easy to instantly trim your energy consumption and boost the eco-friendliness of your home. The key to easy energy savings is lighting. Though for many homeowners and renters, knowing how and what to do to improve their home’s lighting energy efficiency can be confusing.

Five Reasons to Install a Ceiling Fan in Every Room

From summertime cool-downs to winter-ready temperature maintenance, ceiling fans deliver powerful environmental effects for every room. Bonus: They’re decorating essentials, too, helping to complete the look of a room.