ALA Committees

ALA committees are made up of member volunteers. Each committee has a unique purpose and focus, which play an important role in the success of the association. Committees meet during the January and June Lightovation Markets in Dallas, and potentially during the ALA Annual Conference. While some committees have limited sizes, most do not. If you are interested in participating in one of the committees listed below, please email or download and complete this form.  


Annual Conference Committee - 2018

Chair - Rick Seidman | President and CEO, Quoizel, Inc.

Annual Conference Committee - Long Range

Chair - Lars Bostrom, CLMR | President, Bostrom Lighting Sales

Annual Conference Committee - 2019

Chair - Rick Wiedemer, CLC | CEO, Hinkley Lighting

Awards & Recognition Committee

Chair - Lars Bostrom, CLMR | President, Bostrom Lighting Sales

Certification Committee

Chair - Bob Warmbold, CLC | Owner, Accent Lighting

Board of Governors

Chair - Pete de Steiger | CEO, Ray Lighting Centers

Education Committee

Chair - Elise Severson, CLC, CLMR | Partner, Lytestyles 

Education Foundation Board of Trustees and Charitable Endowment Committee

Chair - Jim Decker | VP/General Manager - Residential Lighting, Progress Lighting

Electronic Technology Committee

Chair - Jack Fleischer, CLC | President, Hermitage Lighting Gallery

Education Foundation Nominating Committee

Chair - Tom Dicks | Director of Sales, Hinkley Lighting

Finance Committee

Chair - Kris Quackenbush | President, The Carlson Group

Engineering Committee

Co-chair - Michael O'Boyle, LC | Senior Manger - Research & Design, Philips Lighting

Co-chair - David Shiller | President, Lighting Solution Development

Government Engagement Committee

U.S. Engagement Chair - Clark Linstone | CFO, Lamps Plus

Canadian Engagment Chair - Fred Fennell, CLMR | Owner, Fennell Marketing 7 Sales

Governors Nominating Committee

Chair - Fred Fennell, CLMR | Owner, Fennell Marketing & Sales

Manufacturers Steering Committee

Chair - Bradford Smith | CEO, Elk Group International 

Manufacturers Representative Steering Committee

Chair - Creighton Bostrom | Vice President, Bostrom Lighting Sales

Membership Development Committee

Chair - Pete de Steiger | CEO, Ray Lighting Centers

Officers Nominating Committee

Chair - Tom Underwod, IES, CLMR | Partner, Saguaro Marketing Group, LLC

Marketing, Advertising and Public Relations Committee

Chair - Tim Stumm | General Manager, Lights Fantastic

Political Action Committee

Chair - Michael Estrin, CLMR | Owner, Estrin Sales Agency

Showroom Steering Committee

Chair - Tyson Neal | Associate Vice President, Legend Lighting

Young Executives Committee

Chair - William Senofsky | Regional Sales Director, LED Inspirations

Women in Lighting Committee

Co-chair - Kellee Hollenback Hammond | VP Sales & Marketing, Littman Brands & Sonneman - A Way of Light

Co-chair - Laura Van Zeyl | VP of Lighting Technology Development & Marketing, Dallas Market Center