Annual Conference Committee

Chair - Terry Fraser, SVP, Designers Fountain

Annual Conference Committee - Long Range

Chair - Lars Bostrom, CLMR | President, Bostrom Lighting Sales

Awards & Recognition Committee

Chair - William Branham, II, President, The Brecher Company

Certification Committee

Chair - Bob Warmbold, CLC | Owner, Accent Lighting

Board of Governors

Chair - Brandon Levin, President, Justice Design Group

Education Committee

Chair - Elise Severson, CLC, CLMR | Partner, Lytestyles 

Education Foundation Board of Trustees and Charitable Endowment Committee

Chair - Ralph Flores, President, Flores Lighting Group

Electronic Technology Committee

Chair - Jack Fleischer, CLC | President, Hermitage Lighting Gallery

Finance Committee

Chair - Laurie Gross, CLC, President, Gross Electric

Engineering Committee

Co-chair - Michael O'Boyle, LC
Senior Manger - Research & Design, Philips Lighting

Co-chair - David Shiller
President, Lighting Solution Development

Government Engagement Committee

U.S. Engagement Chair - Clark Linstone | CFO, Lamps Plus

Canadian Engagment Chair - Fred Fennell, CLMR | Owner, Fennell Marketing & Sales

Governors Nominating Committee

Chair - Ed Kolb, Sales Director, Quorum / Oxygen / Cyan

Manufacturers Steering Committee

Chair - Bradford Smith | CEO, Elk Group International 

Manufacturers Representative Steering Committee

Chair - Hal Schwartz, Owner, Enlightening Sales

Membership Development Committee

Chair - Richard Alan, Owner & President, Richard Alan & Associates

Officers Nominating Committee

Chair - Fred Fennell, Owner, Fennell Marketing & Sales

Marketing, Advertising and Public Relations Committee

Chair - Tim Stumm | Creative Director, Z-Lite

Political Action Committee

Chair - Michael Estrin, CLMR | Owner, Estrin Sales Agency

Showroom Steering Committee

Chair - Tyson Neal | Associate Vice President, Legend Lighting

Young Executives Committee

Co-chair - Sarah Chandler, National Sales Director, Varaluz

Co-chair - Robert Parker, Account Manager, Richard Alan & Associates

Women in Lighting Committee

Co-chair - Kellee Hollenback Hammond | VP Sales & Marketing, Littman Brands & Sonneman - A Way of Light

Co-chair - Laura Van Zeyl | VP of Lighting Technology Development & Marketing, Dallas Market Center

ALA committees are made up of member volunteers. Each committee has a unique purpose and focus, which play an important role in the success of the association. Committees meet during the January and June Lightovation Markets in Dallas, and potentially during the ALA Annual Conference. While some committees have limited sizes, most do not. If you are interested in participating in one of the committees listed below, please email or complete this form.  

ALA Committees and Board Meeting Schedule

All Meetings Virtual

Mon., Jan. 18


3:00-4:00 PM

Electronic Technology Committee


Tues., Jan. 19


9:45-11:00 AM   

Education Committee

10:00-11:00 AM

Manufacturers’ Representative Steering Committee

11:30 AM - 12:30

Awards & Recognition Committee

2:00-3:15 PM

2021 Conference Committee

4:00-5:15 PM

Showroom Steering Committee


Wed., Jan. 20


9:00-10:00 AM

Ceiling Fan Task Force

11:30 AM - 12:30

2022 Officers Nominating Committee

1:00-2:00 PM

2022 Governors Nominating Committee

2:30-3:45 PM

Marketing & Public Relations Committee

4:00-5:15 PM

Manufacturer Steering Committee


Thur., Jan. 21


10:00-11:15 AM

Education Foundation Board of Trustees

11:30 AM - 12:30

Membership Campaign Committee

1:00-2:15 PM 

Government Engagement Committee

2:30-3:15 PM

Political Action Committee


Finance Committee


Fri. Jan. 22


10:00-12:30 PM       

Board of Governors

3:00-4:00 PM

Women in Lighting Committee