ALA Committees

ALA committees are made up of member volunteers. Each committee has a unique purpose and focus, which play an important role in the success of the association. Committees meet during the January and June Lightovation Markets in Dallas, and potentially during the ALA Annual Conference. While some committees have limited sizes, most do not. If you are interested in participating in one of the committees listed below, please email or download and complete this form.  


Annual Conference Committee

Chair - Eric Borden, LS, CPC, Pathfinder Coaching and Guidance

Annual Conference Committee - Long Range

Chair - Lars Bostrom, CLMR | President, Bostrom Lighting Sales

Awards & Recognition Committee

Chair - William Branham, II, President, The Brecher Company

Certification Committee

Chair - Bob Warmbold, CLC | Owner, Accent Lighting

Board of Governors

Chair - Kris Quackenbush, President, The Carlson Group

Education Committee

Chair - Elise Severson, CLC, CLMR | Partner, Lytestyles 

Education Foundation Board of Trustees and Charitable Endowment Committee

Chair - Ralph Flores, President, Flores Lighting Group

Electronic Technology Committee

Chair - Jack Fleischer, CLC | President, Hermitage Lighting Gallery

Finance Committee

Chair - Laurie Gross, CLC, President, Gross Electric

Engineering Committee

Co-chair - Michael O'Boyle, LC | Senior Manger - Research & Design, Philips Lighting

Co-chair - David Shiller | President, Lighting Solution Development

Government Engagement Committee

U.S. Engagement Chair - Clark Linstone | CFO, Lamps Plus

Canadian Engagment Chair - Fred Fennell, CLMR | Owner, Fennell Marketing & Sales

Governors Nominating Committee

Chair - John Deininger, President, Deininger Lighting Group

Manufacturers Steering Committee

Chair - Bradford Smith | CEO, Elk Group International 

Manufacturers Representative Steering Committee

Chair - Hal Schwartz, Owner, Enlightening Sales

Membership Development Committee

Chair - Brandon Levin, President Justice Design Group

Officers Nominating Committee

Chair - Bill Brown, President, House of Troy

Marketing, Advertising and Public Relations Committee

Chair - Tim Stumm | Creative Director, Z-Lite

Political Action Committee

Chair - Michael Estrin, CLMR | Owner, Estrin Sales Agency

Showroom Steering Committee

Chair - Tyson Neal | Associate Vice President, Legend Lighting

Young Executives Committee

Co-chair - Sarah Chandler, National Sales Director, Varaluz

Co-chair - Robert Parker, Account Manager, Richard Alan & Associates

Women in Lighting Committee

Co-chair - Kellee Hollenback Hammond | VP Sales & Marketing, Littman Brands & Sonneman - A Way of Light

Co-chair - Laura Van Zeyl | VP of Lighting Technology Development & Marketing, Dallas Market Center