ALA Committees

Annual Conference Committee

Chair - Tyson Neal, Associate Vice President, Legend Lighting Inc.

Annual Conference Committee - Long Range

Chair - Lars Bostrom, CLMR | President, Bostrom Lighting Sales

Awards & Recognition Committee

Chair - William Branham, II, President, The Brecher Company

Certification Committee

Chair - Bob Warmbold, CLC | Owner, Accent Lighting

Board of Governors

Chair - Brandon Levin, President, Justice Design Group

Education Committee

Chair - Elise Severson, CLC, CLMR | Partner, Lytestyles 

Education Foundation Board of Trustees and Charitable Endowment Committee

Chair - Ralph Flores, President, Flores Lighting Group

Electronic Technology Committee

Chair - Jack Fleischer, CLC | President, Hermitage Lighting Gallery

Finance Committee

Chair - Rick Seidman, President and CEO, Quoizel, Inc.

Engineering Committee

Co-chair - Michael O'Boyle, LC
Senior Manger - Research & Design, Philips Lighting

Co-chair - David Shiller
President, Lighting Solution Development

Government Engagement Committee

U.S. Engagement Chair - Clark Linstone | CFO, Lamps Plus

Canadian Engagment Chair - Fred Fennell, CLMR | Owner, Fennell Marketing & Sales

Governors Nominating Committee

Chair - Ed Kolb, Sales Director, Quorum / Oxygen / Cyan

Manufacturers Steering Committee

Chair - Bradford Smith | CEO, Elk Group International 

Manufacturers Representative Steering Committee

Chair - Hal Schwartz, Owner, Enlightening Sales

Membership Development Committee

Chair - Laurie Gross, CLC, President Gross Electric, Inc.

Officers Nominating Committee

Chair - Fred Fennell, Owner, Fennell Marketing & Sales

Marketing, Advertising and Public Relations Committee

Chair - Tim Stumm | Creative Director, Z-Lite

Political Action Committee

Chair - Michael Estrin, CLMR | Owner, Estrin Sales Agency

Showroom Steering Committee

Chair - Michelle Plumley, LS, Corporate Trainer, Progressive Lighting Inc.

Young Executives Committee

Co-chair - Sarah Chandler, National Sales Director, Varaluz

Co-chair - Robert Parker, Account Manager, Richard Alan & Associates

Women in Lighting Committee

Co-chair - Kellee Hollenback Hammond | VP Sales & Marketing, Littman Brands & Sonneman - A Way of Light

Co-chair - Laura Van Zeyl | VP of Lighting Technology Development & Marketing, Dallas Market Center

ALA committees are made up of member volunteers. Each committee has a unique purpose and focus, which play an important role in the success of the association. Committees meet during the January and June Lightovation Markets in Dallas, and potentially during the ALA Annual Conference. While some committees have limited sizes, most do not. If you are interested in participating in one of the committees listed below, please email or complete this form.  

ALA Committees and Board Meeting Schedule



The following committee meetings will be held during June Lightovation in the SMART Center Committee Room (TM 4826).

Wednesday, June 22

8 - 9 a.m. | Manufacturer Representative Steering Committee
9:15 - 10:15 a.m. | Awards & Recognition Committee
11 a.m. - 12 p.m. | Education Foundation Board of Trustees

Thursday, June 23

7:30 - 8:45 a.m. | Marketing and PR Committee
12 - 1 p.m. | Government Engagement Committee (also virtual, link will be sent out)
2 - 3 p.m. | Product Data Standard


The following committee meetings will be held virtually the week before June 2022 Lightovation. Participating members will receive Zoom links via email prior to the meetings. All times are listed in Central Time. 

Tuesday, June 14

11 - 12 p.m. | Education Committee
2 - 3:15 p.m. | Showroom Steering Committee

Wednesday, June 15

10 - 11 a.m. | Long-range Planning Committee
11 a.m. - 12 p.m. | 2022 Conference Committee
2 - 3:15 p.m. | Finance Committee

Thursday, June 16 

4- 5 p.m. | Manufacturer Steering Committee

Friday, June 17

10 a.m. - 12:30 p.m. | Board of Governors