ALA Conference Registration


Learn more about the 2019 Conference events, education seminars and more in the brochure.
Click here to download or view the digital replica here.


To book your hotel room at the JW Marriott Desert Ridge, click here or call 800-835-6206.

Our registration platform is new this year. Scroll down and add the appropriate registration to your cart, then proceed with checkout. Please note, you will need to be logged in to register. If this is your first time logging in at, you will need to create a new user account. 

If you experience any issues during the registration process, please call 214-698-9898 or email


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Latest Conference News

May 22, 2019
2019 Conference Program Released

The 2019 ALA Conference program was released this April, with full details on all seminars and networking activities scheduled for Sept. 15 - 17 in Phoenix.

May 20, 2019
Rick Wiedemer to be Inducted into ALA Lighting Hall of Fame

ALA recently announced Rick Wiedemer, chief executive officer of Hinkley Lighting, as the 2019 Lighting Hall of Fame inductee.

March 20, 2019
The Retail Doctor to Give Keynote Address During ALA Conference

ALA recently announced The Retail Doctor, Bob Phibbs, as keynote speaker for the ALA Annual Conference in Phoenix, Ariz., Sept. 15 - 17, 2019. Phibbs is well-known across various industries for helping brick-and-mortar retailers beat online competition through exceptional customer experiences.

March 19, 2019
Hiring Top Talent

Hiring and retaining dedicated and skilled employees, particularly in the retail industry, can be difficult. Finding someone who will work hard, fit in with company culture, and stick around for the long run is no easy task.

March 5, 2019
New Conference Networking Activity Focuses on Building True Connections Through Play

When asked why they attend ALA Conference, members consistently name networking opportunities as one of the top reasons