Join ALA

At the American Lighting Association, our mission is to advance quality lighting. As the largest network of residential lighting manufacturers, retail showrooms, sales representatives, designers, and industry affiliates, ALA gives you the connections, knowledge, and advocacy you need to succeed.

As an ALA member, you will benefit from industry and small group networking activities, free live webinars and training, accreditation and certification programs, timely updates on the regulatory and legislative matters affecting your business, advocacy, and a "seat at the table" in public policy matters, multimedia marketing campaigns promoting your company and products, and much more. Together, we are creating a better-lit world.

If you have questions about how ALA can help support you and your business, please get in touch with ALA Director of Membership Carrie Kolles.  

If you are ready to become an ALA member, please reach out to Carrie for your prorated 2024 dues!





As an ALA member, you'll benefit from virtual networking groups, member forums, and in-person events throughout the year. 

Virtual Networking Groups - These groups bring together non-competing showroom and manufacturers' representative members to discuss challenges and opportunities facing their businesses and the industry. Create a networking of industry peers that you can rely on and learn from. To join a networking group, click here.

Member Forums - ALA's new member forums are designed to help connect you with leaders across the industry as you hear from guest speakers discussing some of the key topics affecting the industry. Our first member forum focuses on showroom sales and will be hosted March 5. Register to participate here and stay tuned for more forums.

ALA Conference - The 2024 ALA Conference will be held at The Breakers in Palm Beach, Florida, Sept. 22-24. Join hundreds of industry leaders for three days of networking and education. Register here.




Free monthly webinars, updated acreditation programs, and career-advancing education tracks.

Free Webinars - All of ALA's Webinars are now free to active members. To learn more about upcoming courses and register to participate, click here.

Accreditation Programs - ALA's accreditation programs provide critical training and educaiton for industry members from all areas. The ALA Lighting Associate package was just updated in 2023, and this month, ALA's new Residential Lighting Training Manual will launch. Learn more about ALA's accreditation programs here.

Education Tracks - To help members focus their training and advance their careers, ALA has released a series of education tracks, which allow members to curate their training and enhance their experience at ALA Conference




Timely updates on the regulatory and legislative changes affecting your business.

Public Policy Updates - Stay in the know. ALA closely tracks legislation and rulemakings and sends targeted emails to members who will be affected. 

Impact Change - With the goal of representing the industry's best interests, the ALA Public Policy Committee provides opportunities for members to review and comment on the changes facing the lighting industry. 




Multimedia campaigns promoting ALA-member products and driving consumers to ALA-member showrooms.

Lighting Magazine Produced annually in partnership with DotDash Meredith under their luxury portfolio, Lighting is the only consumer magazine dedicated to lighting design, inspiration, and tips. The magazine exclusively features ALA-member manufacturer products and highlights the benefits of shopping in an ALA-member showroom.

Digital Advertising - The ALA Advertising & PR Program runs a year-round digital advertising campagin focused on driving consumers to ALA-member showrooms. The campagin runs on Google, Facebook, and Instagram and sends thousands of shoppers to ALA's showroom locator each month.

Content - The ALA Advertising and PR Program creates and distributes videos and blog posts highlighting the importance of high-quality lighting and the beneits of ALA-member prodcuts and showrooms.




Future-focused programming designed to grow ALA and the lighting industry.

Industry Partnerships - ALA is dedicated to growing and strenthening partnerships with other organizations in the industry. Through these partnerships, ALA helps to amplify your voice and support your business. 

Focus on Innovation - From circadian lighting to sustainable manufacturing, ALA is dedicated to staying ahead of the technology curve and providing members with the resources and tools to continue to lead the industry forward. 




Larry Lauck
President & CEO


Wendy Jones
Vice President of Finance


Michael Weems
Vice President of Public Policy


Raelle Bell
Vice President of Marketing


Carrie Kolles
Director of Membership


Linda Longo
Communications Coordinator


Nici Juneau
Senior Director of Education


Amy Wommack
Director of Communications


Terry McGowan
Director of Engineering