ALA Marketing Campaign Drives Consumers to Showrooms
Members encouraged to check ALA’s online listing, provide key point of contact
Since launching in early February, a campaign run by the ALA Advertising and PR Program has driven nearly 7,000 consumers to the ALA showroom locator. The campaign promotes high-quality lighting and the benefits of shopping in an ALA-member showroom.
In previous years, ALA has launched a Google ad campaign in conjunction with the release of Lighting magazine in April. This year, the ALA Advertising and PR Committee chose to expand its approach, running campaigns over Google, Facebook, and Instagram from February to November.
ALA is working closely with Clark Communications Group to monitor the campaign stats and adjust messaging and strategy throughout the year to ensure the best results. In February, the campaign already garnered more than 2.3 million impressions.
ALA members are encouraged to check their online listing on ALA’s showroom locator to ensure the information is up to date. Additionally, if showroom members are not receiving emails with leads, ALA’s database contact may be out of date. To update showroom locator content or provide a new point of contact, members can email Raelle@ALALighting.com.
To learn more about the ALA Advertising and PR Program, which makes ALA’s consumer marketing efforts possible, members can email Amy@ALALighting.com.