Press Releases


ALA produces press releases throughout the year, which are distributed through PR Newswire to major publications. The releases focus on promoting the sale and proper application of quality lighting, ceiling fan and control products to consumers. Members of ALA are encouraged to share these releases on their websites, blogs and across social media platforms. They can also be shared with local media. 

Media Contacts

 

Larry Lauck
Executive Vice President
214.698.9898, ext. 227

 

 

Raelle Bell
Marketing Manager
214.698.9898, ext. 233

 

 

Amy Wommack
Communications Manager
214.698.9898, ext. 223

 

 

ALA Marketing Campaign Drives Consumers to Showrooms

ALA Marketing Campaign Drives Consumers to Showrooms

Members encouraged to check ALA’s online listing, provide key point of contact

Since launching in early February, a campaign run by the ALA Advertising and PR Program has driven nearly 7,000 consumers to the ALA showroom locator. The campaign promotes high-quality lighting and the benefits of shopping in an ALA-member showroom.

In previous years, ALA has launched a Google ad campaign in conjunction with the release of Lighting magazine in April. This year, the ALA Advertising and PR Committee chose to expand its approach, running campaigns over Google, Facebook, and Instagram from February to November.

ALA is working closely with Clark Communications Group to monitor the campaign stats and adjust messaging and strategy throughout the year to ensure the best results. In February, the campaign already garnered more than 2.3 million impressions. 

ALA members are encouraged to check their online listing on ALA’s showroom locator to ensure the information is up to date. Additionally, if showroom members are not receiving emails with leads, ALA’s database contact may be out of date. To update showroom locator content or provide a new point of contact, members can email Raelle@ALALighting.com

To learn more about the ALA Advertising and PR Program, which makes ALA’s consumer marketing efforts possible, members can email Amy@ALALighting.com.  

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