Live Training

Live Training


ALA offers a variety of live training opportunities throughout the year. From webinars, to seminars during Lightovation and Conference, to an intensive Lighting Specialist training course. Here, you can view and register for all of ALA's upcoming live training opportunities.

To redeem a voucher code:
Please create login and register for a user account. Once created please add the webinar course to your cart. Continue the full checkout method in the shopping cart. You will be asked for the: Voucher enter your code here and then finish checkout. Select None as your payment method. This will complete your purchase. The courses will then be available under your My Dashboard.

 

Upcoming Live Webinars

On Demand - May 2019 - Introducing H.E.N.R.Y. (High Earners Not Rich Yet) The client that showrooms want to target
Aired Live webinar: May 23, 2019 Time: 11:00 Central Time Credit: 1 CLC/CLMR Credit
On Demand Webinar - How to Think Through a set of Lighting Plans
Aired Live Webinar: April 25, 2019 Credit: 1 CLC/CLMR
On Demand - March 21 - Common Lighting Mistakes and What You Need to Know
Aired: - March 21
On Demand - 2/28/19 - On Demand - How to Calculate How Much LED lighting is Appropriate for Spaces Throughout the House
Aired - February 28, 2019
On Demand - On Demand Webinar: Fundamentals of Lumens, Candlepower and Footcandles and How to Use These Concepts in your Lighting Consultations
Joe Rey-Barreau, AIA, IES Aired: Thursday January 24, 2019 Time: 11:00 Central Time
On Demand - Webinar - On Demand Webinar - Residential Lighting and the New ALA/IES RP-11 Standard
Terry McGowan, ALA Director of Engineering, Eric Borden and Doreen Le May Madden, co-chairs IES Residential Lighting Committee Aired: Thursday, October 25, 2018.
On Demand Webinar - On Demand Webinar: Everything Your Customers Need to Know About LED Light Bulbs
Joseph A. Rey-Barreau, AIA, IES Aired: Thursday, October 18, 2018
On Demand - On Demand Webinar - How to best price products for optimizing inventory turns, sales, margins and profits
James Fleming Aired September 6, 2018
On Demand - On Demand Webinar - Increase Margins
Mark Okun Sales webinar Session - Aired August 2018
On Demand Webinar - Evaluating Recessed Lighting – Part 2
Peter Romaniello, IALD ALA Technical lighting webinar - Aired July 2018
On Demand - On Demand Webinar - Evaluating Recessed Lighting Part 1
Peter Romaniello, IALD Aired: June 2018
On Demand - May - On Demand Webinar (Aired May 2018) - What challenges and opportunities with Integrated vs. Non-integrated LED
May 17, 2018 Instructor: Joe Rey-Barreau, AIA, IES CLC: 1 Credit Hour

 

Lightovation Seminars

During June Lightovation ALA and DMC will host courses in The SMART Center, TM 4826. Use the links below to register. Scroll past the registration links for full details on each course.

2019June Mkt Keynote - Customer Experience Is Your New Competitive Advantage: What Works, What Doesn’t and Why
Keynote LIGHTOVATION Speaker David Arvin Location: The SMART Center Seminar Room, TM 4826 Time: 10:00 - 11:00 AM
2019 - June Mkt - Customer Experience: A Deeper Dive
Keynote speaker breakout session by David Arvin Location: The SMART Center Seminar Room, TM 4826 Time: 2:00 - 3:00 PM
2019 - June Mkt - Expanding Your Business with Lighting Design, Part 1
LIGHTOVATION Session taught by Joe Rey-Barreau Location: The SMART Center Seminar Room, TM 4826 Time: 4:00 - 5:00 PM
2019 June MKT - Expanding Your Business with Lighting Design, Part 2
LIGHTOVATION seminar taught by Joe Rey-Barreau Location: The SMART Center Seminar Room, TM 4826 Time: 8:00 - 9:00 AM
2019 June MKT - Thriving in the Age of Amazon – Learn How to Generate 24/7 Income From Your Own Website
LIGHTOVATION Seminar taught by Leslie Carothers Location: The SMART Center Seminar Room, TM 4826 Time: 10:00 - 11:00 AM
2019 June MKT - Driving Sales With Instagram
LIGHTOVATION Seminar taught by Leslie Carothers The SMART Center Seminar Room, TM 4826 Time: 2:00 - 3:00 PM
2019 June MKT - Sales Skills for 2020 Success
LIGHTOVATION Seminar taught by Mark Okun Location: The SMART Center Seminar Room, TM 4826 Time: 4:00 - 5:00 PM
2019 June MKT - Creating Better Questions for Sales Conversion
LIGHTOVATION Seminar taught by Mark Okun Location: The SMART Center Seminar Room, TM 4826 Time: 8:00 - 9:00 AM


WEDNESDAY, JUNE 19

Keynote Address: Customer Experience Is Your New Competitive Advantage: What Works, What Doesn’t and Why
Time: 10 – 11 a.m. 
Speaker: David Avrin
About this session:
The greatest source of lost revenue for your business is the prospect you never knew about. They clicked away without buying, drove past without stopping in, or hung up on your voicemail system. Worse yet, you have no idea who they were, or how many there were. So, how do you earn and keep customers when patience is short and alternatives are only a short drive or a click away? In this hard-hitting and entertaining presentation David will shine a light on the monumental shift in purchasing behavior and expectation, while showing your team everyone’s role in eliminating barriers, engaging prospects and creating customer experiences worth sharing. Participants will learn: 
•    How to see all the choices available from the customers’ perspective. 
•    How stories of lost opportunities at every level reach the masses and why it matters.
•    How missed moments, and maddening policies are contributing to lost sales and negative reviews.
•    Why differentiation trumps competency and connection earns sales. 

Customer Experience: A Deeper Dive
Time: 2 – 3 p.m. 
Speaker: David Avrin
About this session: 
This follow-up session to customer experience and marketing expert David Avrin’s morning keynote will take a deeper dive into the topic. In this session, attendees will learn how to understand their customers so they can consistently deliver what they want and how they want it. 

Expanding Your Business with Lighting Design, Part 1
Time: 4 – 5 p.m.
Speaker: Joe Rey-Barreau, AIA, IES 
About this session: 
Learn from one of ALA’s most popular instructors. Joe Has taught many of ALA’s seminars, webinars and was responsible for revising the most recent edition of the Residential Lighting Training Manual. In this hands-on seminar, you’ll learn how to establish your customers’ lighting design priorities and create a professional lighting/electrical plan.
 

THURSDAY, JUNE 20

Expanding Your Business with Lighting Design, Part 2
Time: 8 – 9 a.m.
Speaker: Joe Rey-Barreau, AIA, IES 
About this session:
This second part of Joe’s Wednesday afternoon seminar will take a deeper dive into how to establish your customers’ lighting design priorities and create a professional lighting/electrical plan.

Thriving in the Age of Amazon – Learn How to Generate 24/7 Income From Your Own Website
Time: 10 – 11 a.m.
Speaker: Leslie Carothers 
About this session:
Back by popular demand, social media and digital marketing expert Leslie Carothers returns to this market with valuable information about how to generate a steady stream of revenue from your own website---without an e-commerce platform—in the short term; while building additional saleable business assets in the long term. Registration fees for this session have been generously underwritten by Lightovation exhibitors and Dallas Market Center. 

Driving Sales with Instagram
Time: 2 – 3 p.m.
Speaker: Leslie Carothers
About this session:
Social media and digital marketing expert Leslie Carothers will explain how to supercharge your sales using Instagram, even if you are brand-new to the platform or only have a few followers. Learn how to use your Instagram Bio to drive sales, and learn how to use Stories and Highlights to drive revenue. Don’t miss this exciting opportunity to excel on Instagram! Registration fees for this session have been generously underwritten by Lightovation exhibitors and Dallas Market Center. 

Sales Skills for 2020 Success
Time: 4 – 5 p.m.
Speaker: Mark Okun, LS
About this session:
In this seminar, Mark Okun will walk attendees through some critical points to put in place for success in 2020. Participants will learn about:
•    Adapting traditional sales teams to compete in the digital economy.
•    Understanding social selling and listening.
•    Why we must learn to use better questions.


FRIDAY, JUNE 21

Creating Better Questions for Sales Conversion
Time: 8 – 9 a.m.
Speaker: Mark Okun, LS
About this session:
During this seminar, Okun will help attendees learn to develop questions that lead to sales conversions. Participants will learn to:
•    Adapt the questions we ask the digital shopper.
•    Develop questions that create constructive tension.
•    The “Five Whys” to discovery.

 


 

Residential Lighting Training Course

This class is now SOLD OUT

* 2nd class dates to be announced soon - October 2019

The next four-day Residential Lighting Training Course will be hosted this June at Acuity Brands Lighting in Des Plaines, Ill. This intensive course, taught by Joe Rey-Barreau, AIA, IES, takes participants through the ALA Residential Lighting Training Manual. At the end of the course, upon successful completion of a final exam, participants will receive their Lighting Specialist designations. 

REGISTER HERE

**Students will also need to purchase the Residential Lighting Training Manual & Bring to Class

 

Date and Time:
Monday, June 3 (9 a.m. - 5 p.m.) through Thursday, June 6 (9 a.m. - 2 p.m., exam at ~12 p.m.)

 

Location:
Acuity Brands Lighting
1300 Wolf Road
Des Plaines, Ill. 60017
Onsite Contact: 800-817-9880

Instructor:
Joe Rey-Barreau, AIA, IES

Recommended Hotel:
Residence INN by Marriott

Chicago O'Hare
7101 Chestnut Street
Rosemont, IL  60018
Phone: 847-375-9000

Rate: $128 Plus Tax

Hotel Cut off Date: May 9, 2019

Book Your Hotel Here

Transportation to and from the course will be provided from the recommended hotel.

Recommended Airport:
Chicago O'Hare

 


 


 

ALA Conference Seminars

The ALA Conference is hosted annually and features a variety of in-person education and training opportunities. The next conference will be hosted in Phoenix, Ariz., Sept 15-17, 2019. To register for the 2019 Conference, click here.