Press Releases

ALA produces press releases throughout the year, which are distributed through PR Newswire to major publications. The releases focus on promoting the sale and proper application of quality lighting, ceiling fan and control products to consumers. Members of ALA are encouraged to share these releases on their websites, blogs and across social media platforms. They can also be shared with local media. 

Media Contacts


Larry Lauck
Executive Vice President
214.698.9898, ext. 227



Raelle Bell
Marketing Manager
214.698.9898, ext. 233



Amy Wommack
Communications Manager
214.698.9898, ext. 223



ALA Launches New Video Marketing Campaign

ALA Launches New Video Marketing Campaign

Content to feature lighting tips for consumers from ALA Members

Video content is more important than ever. The personal connection made when speaking directly to your audience is a powerful marketing tool.

ALA is now collecting video content from members to distribute on websites, e-mail & social media.  We have an easy-to-use platform that will lead you through a few questions, and you can give personal responses to engage our viewers.

We are asking ALA members to record short, digestible tips for consumers. They will be casual, recorded on phones or laptop cameras. We will distribute them to consumers on social media, websites, and by e-mail. Each tip will be 45 - 90 seconds long.

You can participate in this program right now, using your phone, or any computer with a camera.


To make a Consumer Tips video, go to:

  • Introduce yourself, with your name and company.
  • What tip would you give folks to create more beautiful and functional lighting in their home?  Just give one tip per video. 
  • Leave a closing thought, sum-up sentence, or thank viewers for watching.


Previous Article ALA Member Manufacturers - Submit Images to Lighting Magazine
Next Article Thank you, 2023 Lighting Magazine Advertisers