The new Residential Lighting Training Manual is now available
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The American Lighting Association is proud to announce the newly revised Residential Lighting Training Manual is now available for purchase. The updated version of the Manual reflects the changes in technology that have affected the industry over the past 10+ years as LED has become the dominant light source and incandescent and fluorescent applications have been reduced.
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First free ALA Member Forum focuses on showroom success
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The first Member Forum will be held on March 5, 2024, from 11:00 a.m. - 12:00 p.m. (CT) and was created specifically for ALA showroom members. The guest speaker is Matt Rowan, vice president, residential lighting & marketing, ASID, LS, at Dominion Lighting, which operates three showrooms on the East Coast.
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New podcast episode: ALA reimagined
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A lot is changing at ALA. As the lighting industry evolves, ALA is committed to providing new, improved benefits to support members’ needs. In the latest episode of That's Brilliant, ALA’s President & CEO Larry Lauck and Director of Membership Carrie Kolles join Raelle Bell to discuss ALA’s new member programs and what the future has in store for the association and the lighting industry.
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Final call for ALA Women in Lighting Leadership Award nominations
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The ALA Women in Lighting Committee will be accepting nominations for its 6th Annual Women in Lighting Leadership Award through March 1. The 2024 Women in Lighting Leadership Award will be presented to a deserving female leader in the industry during Lightovation, held June 19-22, at Dallas Market Center.
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2024 Integrated Home Competition seeks entries
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A long-time sponsor of the Integrated Home Competition (IHC) hosted by the Consortium for Energy Efficiency (CEE), ALA would like to encourage our manufacturer members to submit their new innovative energy-saving products in the Lighting. Lighting Controls, and Ceiling Fan categories for consideration.
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ALA's Lightrays is an individualized email experience. To get the most out of this publication, select your customized content category preferences by clicking here. Not ready to choose? No worries...you can make changes to your content preferences any time you’d like.
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Metro Lighting & Nora Lighting partner on lighting upgrade in the Griot Museum of Black History
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enLIGHTment | 2 min. read
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When the Griot Museum of Black History, located in St. Louis, needed renovation assistance several years ago, Executive Director Lois Conley reached out to nearby Metro Lighting, which was more than happy to help. Recently Metro Lighting came through again, along with a generous donation from California-based lighting manufacturer Nora Lighting.
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David Director of Connecticut Lighting Centers named Industry Leader of the Year
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enLIGHTment | 1 min. read
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David Director, CEO of Connecticut Lighting Centers headquartered in Hartford, Conn., has been named 2024 Industry Leader of the Year by the Southington Chamber of Commerce. This prestigious award recognizes Director’s innovation, entrepreneurship, leadership, and achievement in the lighting industry for 40+ years complemented by his service to others and contributions to the Southington Chamber of Commerce and its community.
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Dallas Market Center announces Nearshoring America
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Furniture, Lighting & Decor | 3 min. read
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Dallas Market Center has announced the launch of Nearshoring America, a new international expo and support services designed to explore and facilitate nearshoring production services for gift, home furnishings and fashion accessories companies. Nearshoring America EXPO, to take place at Dallas Market Center from December 10-12, 2024, will connect brands and their representatives with vetted factories and supply chain service providers from Mexico and Latin America.
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Former SVP returns to Elk Home as chief sales officer
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Home Accents Today | 1 min. read
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Elk Home, a resource for furniture, lighting and décor products, is bringing back a former senior vice president as its new chief sales officer, effective mid-March. James Ashley had served as senior vice president of sales at Elk Home before moving on to Eurofase as vice president of sales and marketing. Prior to his earlier tenure at Elk Home, he worked with Casablanca Fan Co.
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Currey names former Anthropologie merchant to new lighting and accessories position
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Home Accents Today | 1 min. read
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Currey & Company has appointed former Anthropologie merchant Amanda Spence to its newly created position of director of accessories and portable lighting. The creation of this new position evolved out of the company’s growth in the accessory category and the expansion of table and floor lamps, the company said.
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Messe Frankfurt acquires stake in LightFair
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enLIGHTment | 2 min. read
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Messe Frankfurt – the organizer of the renowned lighting fair in Europe – will have a presence in the U.S., adding LightFair to its Light + Building brand. Messe Frankfurt acquired the stake from ANDMORE (formerly International Market Centers/IMC), which acquired LightFair in 2018 from AMC.
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SKYX makes its mark at KBIS, IBS shows
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Furniture, Lighting & Decor | 2 min. read
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SKYX Platforms Corp. will showcase its latest lighting technologies at the International Builders' Show (IBS - NAHB) in Las Vegas from Feb. 27-29, 2024. The Company will showcase a variety of its advanced smart home technologies at its main booth: West Hall (W3001) as well as in all five of the IBS Homes of the Future exhibits.
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Retail + Sales + Marketing
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Brick-and-mortar CX trends shaking up retail
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In 2024, both the U.S. and Europe are witnessing a resurgence in brick-and-mortar shopping, with record numbers of shoppers, including younger generations, returning to physical stores. This trend highlights the importance of understanding brick-and-mortar CX trends. Upward of 70% of shoppers visit a brick-and-mortar store weekly, and new survey data also finds that nearly a third of US shoppers who discovered an item in-store purchased it right away. Where should physical retailers level up to fill in-store CX gaps, meet modern shopper expectations, and grow revenues with smarter investments in 2024?
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Retail buying and merchandising trends in 2024
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The Retail Bulletin | 3 min. read
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In 2024, the landscape of buying and merchandising is witnessing significant transformations driven by evolving consumer preferences, technological advancements, and socio-economic shifts. Let’s dive into four key trends reshaping the retail industry this year.
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Top 5 social media marketing trends brands and marketers should try
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The social media landscape is constantly shifting gears. The way content is created, shared and consumed is always evolving, thanks to the rapid advancement of technology and shifting societal norms. For marketers and brands aiming to stay ahead of the curve, understanding and leveraging emerging trends is key. This article looks at the top five social media trends marketers and businesses should experiment with in 2024.
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How Gen Z shopping behaviors can influence retail media
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Insider Intelligence | 3 min. read
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Gen Z consumers are tech-savvy digital natives that feel more comfortable searching for products on social platforms like TikTok over traditional search engines like Google. Even when they’re shopping in-store, they employ technology to help them, browsing mobile phones and using self-checkout to make the shopping experience more seamless. Here are five insights into how Gen Zers discover, research, and buy products, and what that means for brands and retailers who want to reach them.
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Are bright lights really safer at night?
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Evanston Round Table | 4 min. read
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Safety is “the number one question” people have about dimming outdoor lighting when he gives talks, said Ken Walczak, senior manager of Far Horizons at the Adler Planetarium and Board Member of DarkSky International. But bright lights are not safer, Walczak recently demonstrated to more than 100 participants in a hybrid presentation, “It’s A Night Thing: How Dispelling the Dark has Altered our World.”
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Searching for the future of Artificial Intelligence within lighting design
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As the application of artificial intelligence (AI) technology expands, professionals across various industries are contemplating its impact. In the field of architectural lighting design, AI, exemplified by image generators akin to large language models like ChatGPT, Bard, or Copilot, has become one of many tools. These AI-generated design concepts facilitate richer client conversations, guiding preferences and dislikes. While questions and concerns surround AI's impact on project deliverables, the author of this article envisions AI as a supportive tool, enhancing efficiency, iteration, task management, and cost savings when combined with human creativity and experience.
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American Lighting Association
2050 N. Stemmons Freeway, Unit 100
Dallas, TX 75207-3206
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