Press Releases


ALA produces press releases throughout the year, which are distributed through PR Newswire to major publications. The releases focus on promoting the sale and proper application of quality lighting, ceiling fan and control products to consumers. Members of ALA are encouraged to share these releases on their websites, blogs and across social media platforms. They can also be shared with local media. 

Media Contacts

 

Larry Lauck
Executive Vice President
214.698.9898, ext. 227

 

 

Raelle Bell
Marketing Manager
214.698.9898, ext. 233

 

 

Amy Wommack
Communications Manager
214.698.9898, ext. 223

 

 

ALA Manufacturers Discuss Latest Trends in New Video Series

In a recently released series of videos produced by the ALA Advertising and PR Program and Better Homes & Gardens, Editorial Director of Lighting magazine Jill Waage sits down with ALA-member manufacturers to discuss the latest trends in lighting.

The videos feature premium advertisers in the 2022 issue of Lighting magazine, including Currey & Company, Hinkley, Progress Lighting, Quoizel Lighting, and Z-Lite. In addition to the manufacturer highlights, the ALA and the Better Homes & Gardens team also produced a video covering the top trends in lighting design for the year.

From new product releases, to the latest styles and materials making a splash, these videos provide a unique look into what is up and coming in lighting design and home furnishings. Intended to inspire and educate, these videos provide an insider look at the creative process behind the featured manufacturers latest products and lines. 

ALA will promote the the videos through its social media channels and website throughout the year, and highlight them in ALA’s consumer e-newsletter, Bright Ideas.

All videos are available on ALA’s website and YouTube channel. Members of the ALA Advertising & PR Program also have access to the video files to post directly to their websites, social media channels, and more. 

To learn more about the ALA Advertising and PR Program or Lighting magazine, or to request the video files, members may contact ALA Marketing Manager Amy Wommack at Amy@ALALighting.com.  
 

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