Reasons to go to the ALA Conference

Every ALA member who attends has their own reasons.

2022 Lighting Magazine Hits Showrooms This Week

A new, beautiful issue of Lighting magazine is now arriving in ALA showrooms and hitting high-end newsstands throughout North America. The 16th annual issue is produced by the ALA Advertising and PR Program in partnership with Better Homes & Gardens/Meredith Publishing.

2021 ALA Engineering Meeting
Consumer Guide: Lighting Your Way to Better Vision

The Illuminating Engineering Society (IES) is pleased to announce the publication of the Consumer Guide Lighting Your Way to Better Vision (IES CG-1-20). This groundbreaking, non-technical document addresses vision issues from extreme low vision to aging in place and how lighting can help improve quality of life. 

Lutron Adds Adaptable Phase Dimming to its Industry-Leading Wireless Lighting Control Solution

Today, project design and installation demands greater flexibility and more resilient systems. New from Lutron Electronics, Vive PowPak Phase Select modules offer a remote mountable dimming option that can easily adapt to the various phase dimming needs of a project.

ALA to Host Virtual Symposium with Leading Industry Experts

As people across the world adjust their lives to face new challenges, opportunity awaits in the lighting and home furnishings industries

Five Pitfalls of DIY Training in Your Retail Store
Live Residential Lighting Training Course Scheduled for June

ALA announced the next Lighting Specialist training course will be hosted June 3- 6, 2019, at Acuity Brands Lighting in Des Plaines, Ill., near Chicago.

Hiring Top Talent

Hiring and retaining dedicated and skilled employees, particularly in the retail industry, can be difficult. Finding someone who will work hard, fit in with company culture, and stick around for the long run is no easy task.

Tips for Using Education Content on ALA’s Website

Last year, ALA launched a completely redesigned member website at, which included the launch of a new education platform. The education platform now allows ALA members to take control of their professional education by tracking completed courses, certifications, and more.

2019 Showroom of the Year Finalists Announced

Finalists for the 2019 Showroom of the Year Awards, honoring outstanding lighting retailers across North America, have been announced.

New Conference Networking Activity Focuses on Building True Connections Through Play

When asked why they attend ALA Conference, members consistently name networking opportunities as one of the top reasons

Hinkley Lighting Launches New Products, Catalogs and Website at Lightovation

Hinkley Lighting is launching 50 new product families that span a variety of applications and styles at this week’s Lightovation event at Dallas Market Center.

Capital Lighting Unveils Over 230 New Products at Lightovation

Expect to see unexpected details, new materials, signature finishes and meticulous craftsmanship in Capital Lighting’s January 2019 new-product release. 

Show Possibilities, Not Products

What do shoppers see when they step into your showroom? Do they stumble upon a sea of products arranged to maximize space, or do they enter an inviting, inspiring space that awakens their senses and piques their interest?

Conquer the New World of SEO
ALA Expands Digital Content Available to Showroom Members

As a part of ALA's BiNational Advertising and PR Program, the association produces an array of digital content designed to help showroom members communicate and connect with customers.

ALA Certification Programs Cover the Latest Technical Information

Professional certifications are an excellent way to demonstrate knowledge and expertise to customers and industry peers alike. ALA members have exclusive access to the industry’s leading residential lighting training materials and certification programs


Summer is when your customers begin to prepare their homes for crisp, cool fall evenings and beyond. Is your showroom well stocked with durable outdoor fixtures.

Get Ready for Global Fusion

Thanks to the mingling of cultures, cuisines and experiences in a well-connected world, the craving for a global design aesthetic has been growing in recent times. It’s easier than ever before to create a space that reflects the spirit of a world traveler without leaving your neighborhood.