Lit Living Offers Time-Saving Program as an Exclusive to ALA Members

This month’s Conference was the first opportunity for members to learn about Lit Connect, an exciting new benefit exclusive to ALA members. This new automated marketing platform, developed by Lit Living and provided by the ALA Advertising and PR Program, simplifies the never-ending task of answering communications and leads coming into a showroom. The best part? This new ALA Program for members is provided at no cost to showrooms. 

Noting a frequently quoted statistic that 60 percent of potential customers who call a small business are unable to reach someone immediately, Justin Banner, president of Lit Living, and his team created an interactive program that automates the process. “Sixty percent of missed calls represents a lot of unrealized sales,” he says. “Perhaps [at the time of the communication], everyone was busy helping customers, or someone has a question during off-hours,” he explains, “but sending immediate responses can boost the likelihood of purchase by 300%.”

Instead of a generic “no one is available to take your call/answer your question” message, the Lit Connect program sends those missed calls an immediate text message back and offers a series of prompts that stimulate conversation, such as asking whether the person’s question is related to remodeling or new construction, or if they are just researching a product. As the potential customer responds through texting, that information generates a qualified lead for the appropriate salesperson to pursue. 
 
In addition to offering business texting capabilities, the Lit Connect program also gathers the messages sent through a showroom’s social media platforms – as well as incoming emails – into one centralized app that can be easily shared and accessed by showroom sales staff. “It consolidates all of these scattered customer communications into one intuitive app, giving you a single point of access to check and respond promptly to customer inquiries, as well as respond immediately to them with automated questions,” Banner states. Without an automated system, an employee would be spending considerable time and energy checking each social media platform and the website and making a list of call-backs, and typically not getting back to customers in a timely manner. 

Developed specifically for lighting showrooms, another valuable attribute of the Lit Connect system is the inclusion of the digital version of Lighting magazine, published by Dotdash Meredith in partnership with the ALA Advertising and PR Program, that potential customers can download as a bonus for engaging on the showroom’s website. Before downloading the magazine, consumers provide their contact information, which becomes a valuable source of leads.

Lit Connect gives lighting showrooms a unique advantage in communicating with potential customers by streamlining the process, nurturing those leads, and potentially converting inquiries into sales.

Currently, the ALA Advertising and PR Program will be covering the cost of the Lit Connect system as an added member benefit. “We are excited to partner with Lit Living to offer this tool to our showroom members,” said ALA Vice President of Marketing Raelle Bell. “The capabilities of this service have the potential to save showrooms time and help grow their businesses, and we hope our members will take advantage of this opportunity.” 

ALA members can express interest and get on the implementation schedule or learn more about Lit Connect by emailing Tools@LitLiving.com and referencing the Lit Connect Program. Members can also contact Bell at Raelle@ALALighting.com to learn more about the Advertising & PR Program and all ALA member benefits. 

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