Free ALA Webinar on Residential Lighting Sales Techniques
First Showroom Member Forum Lauded as a Resounding Success
New ALA Residential Lighting Training Manual Selling Fast
Eric Borden Stepping Aside As President/CEO Of Verozza Lighting
The New Residential Lighting Training Manual Is Now Available
First Free ALA Member Forum Focuses on Showroom Success
Final Call for ALA Women in Lighting Leadership Award Nominations
ALA’s Cheers With Peers Event Connects Industry Members
Why Lighting Controls Matter to Your Bottom Line
Watching Out for You: A Recap of the ALA’s Public Policy Committee Involvement in 2023
ALA Introduces Live Online Member Forums

Since ALA members find such tremendous value in networking during Conference and other ALA events at Lightovation, ALA has created a way for members to connect more often all year long.

ALA Hosts First-Ever Showroom Meet & Greet at Lightovation

ALA brought one of the most appreciated benefits of attending the annual ALA Conference – the networking opportunities – to Lightovation by hosting a networking event for lighting showrooms that was open to members and non-members alike.

ALA Makes Live Webinars Free to Members

Starting in 2024, all of ALA's LIVE webinars are now FREE to members — and, if you are not able to join live, the courses are recorded and available to view in ALA’s on-demand library whenever it is convenient for you. 

ALA Healthcare Plan Launched Jan. 1
ALA Women in Lighting Expands Mentorship Program
It’s Open Enrollment Time for ALA’s New Healthcare Plan

January is the perfect time to enroll in ALA’s brand new healthcare plan, which is a newly developed national program being offered exclusively to ALA members for the first time.

Meet ALA’s New Director of Membership: Carrie Kolles
ALA Appoints New Membership Director
American Lighting Association Announces Healthcare Plan as Exclusive Member Benefit

Starting in January 2024, the American Lighting Association (ALA) will offer a healthcare plan available exclusively to ALA members.

2023 ALA Conference Puts Focus on the Future

Hundreds of lighting professionals traveled to the ALA Conference in Lake Tahoe this month for the networking and educational opportunities and left re-energized with strategic business plans to weather economic changes, fine-tune their marketing efforts, expand their technical knowledge, and take note of the trends that will be driving customer demand in 2024.

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