ALA Marketing Campaign Drives Consumers to Showrooms
Since launching in early February, a campaign run by the ALA Advertising and PR Program has driven nearly 7,000 consumers to the ALA showroom locator.
Thank you, 2023 Lighting Magazine Advertisers
Thank you to the following ALA-member manufacturers for supporting Lighting magazine as advertisers.
ALA Launches New Video Marketing Campaign
ALA recently announced the lauch of a new campaign to gather lighting tips from ALA members.
ALA Member Manufacturers - Submit Images to Lighting Magazine
This is your chance for ALA member lighting manufacturers to be in Lighting magazine.
Have you submitted your images?
ALA Advertising and PR Program Announces 2023 Lighting Magazine
Manufacturer Image Submissions Due by Nov. 18, 2022.
ALA Manufacturers Discuss Latest Trends in New Video Series
In a recently released series of videos produced by the ALA Advertising and PR Program and Better Homes & Gardens, Editorial Director of Lighting magazine Jill Waage sits down with ALA-member manufacturers to discuss the latest trends in lighting.
2022 Lighting Magazine Hits Showrooms This Week
A new, beautiful issue of Lighting magazine is now arriving in ALA showrooms and hitting high-end newsstands throughout North America. The 16th annual issue is produced by the ALA Advertising and PR Program in partnership with Better Homes & Gardens/Meredith Publishing.
ALA BiNational Program Works to Drive Customers to Lighting Showrooms
The ALA BiNational Advertising and PR Program continues to drive homeowners into ALA showrooms for the latest lighting products.
Hit Reset with a Kitchen Lighting Update
Ready for a redo? Many homeowners resolve to kick start a new year by making improvements to themselves as well as their hom
Brighten Up Your New Year with These Lighting Trends
The beginning of a new year is an opportunity for a fresh start for your home. One easy change that will make a big impact is a lighting update. Simply changing a fixture – a chandelier, a few pendants or even just a table lamp – can give a room a whole new look.
Call for 2018 Lighting Magazine Manufacturer Photos
The next issue of Lighting magazine will hit newsstands April 2018. Manufacturers who support the ALA BiNational Advertising and PR Program are invited to submit images for Lighting magazine by Nov. 17.
Lighting for Aging Eyes
Lighting becomes more important as people age. According to the American Lighting Association (ALA), with each passing year, everyone requires more light to see properly.
Stay Cool with a Ceiling Fan as Stylish as it is Functional
No longer do you have to choose between comfort and design when it comes to your home. Once thought of as purely utilitarian, today’s ceiling fans offer sophisticated styling, designer finishes and glamorous accents.
Enhance Your Sports Watching Experience with the Right Light
Football season is here and baseball playoffs are just around the corner, which means it is also time to get your entertainment area in shape for family and guests. Whether your TV is in your family room or a dedicated media room, be sure everyone’s viewing experience is optimized with the right lighting. According to the American Lighting Association (ALA), it takes more than just a big TV to get the most enjoyment out of your viewing experience.
How to Use a Chandelier in Your Home
Twenty years ago, a chandelier was a sure thing in two rooms in the home -- the foyer and dining room. Fortunately, today’s homeowners and lighting designers have broken those two-room barriers, allowing chandeliers to become statement-making additions to everything from bedrooms to closets. The American Lighting Association offers the following information to help you embrace the trend and transform your home—and your lighting.
The New World of Light Switches, Controls and Dimmers
A lighting switch is just a switch, right? As it turns out, not really. Technology is changing the smallest details in your home – switches, controls, and dimmers – to make daily life more beautiful and more functional. The American Lighting Association (ALA) details advances in lighting switches.
'Tis the Season to Make the Switch to LED Holiday Lights
Whether yours twinkle in multiple colors or sparkle in all white, holiday lights are a must-use element in nearly all homeowners seasonal decorating schemes. And those lights—once reserved for the tree—have migrated to multiple spots both inside and outside the home, from mantels to eaves, windows, trees and shrubs. The American Lighting Association (ALA) sheds some light on your lighting options for decorating your home and tree.
Stay Cool for Next to Nothing
The kids are back in school, football season is starting and fall is around the corner, which means it is time to turn down the air conditioner and rely a little more on your ceiling fan to save energy and money.
Extend Summer Fun with Expert Outdoor Lighting Tips
From neighborhood picnics to kids’ play time, summertime equals outside time. Much of that activity occurs during longer daylight hours, but darkness is also a great time to enjoy warm-weather days. How can you create an environment that extends the fun of summer past sunset?
Easy Ways to Improve Your Kitchen, Bathroom and Bedroom
Good lighting is not something most people think much about until they don’t have it. Living in a well-lit room is a much more pleasurable experience than trying to cook, read, entertain or do just about anything in a dark, shadowy space.