Sales & Service Come Together to Enhance Customer Experience
After announcing an executive transition at the close of 2020, with former President and COO Maria Mullen moving into the role of CEO, luxury lighting company and ALA member Hubbardton Forge continues to adapt and grow as they reopen production following closures due to the pandemic.

Nora Lighting Releases “LED Recessed Product Overview"

Quorum Announces Appointment of New President
Fort Worth-based, family-owned Quorum International, Inc. an industry-leading supplier of decorative lighting, ceiling fans, and home décor products, announced as of March 5, 2021, they have appointed Jose Lopez as their new president.

Lutron Adds Adaptable Phase Dimming to its Industry-Leading Wireless Lighting Control Solution
Today, project design and installation demands greater flexibility and more resilient systems. New from Lutron Electronics, Vive PowPak Phase Select modules offer a remote mountable dimming option that can easily adapt to the various phase dimming needs of a project.

ALA to Host 2021 Virtual Residential Lighting Training Course this February

Government Engagement Update

Government Engagement Update
It is an understatement to say that 2020 did not go as planned. There was much talk of social-distancing, wearing masks, virtual everything and the new normal.

Sy Gerber Inducted into ALA Lighting Hall of Fame

ALA Seeks to End Bulb-in-the-Box in CA

Ultraviolet-C (UVC) Germicidal Devices: Potential Health Risks in Residential Settings
Ultraviolet germicidal devices are rapidly entering the consumer market due to increased demand for sanitizing and germicidal capabilities in the face of COVID-19. But are they all safe? Such UV germicidal products may not be effective and when used improperly can cause damage to eyes and skin as well as to pets, plants, and home furnishings.

Ultraviolet-C (UVC) Germicidal Devices: What Consumers Need to Know
Consumer UVC germicidal devices are entering the market rapidly because of an increased demand for sanitizing and germicidal capabilities in the face of COVID-19. But are they all safe?

Information Resources: UV Germicidal Information
We have listed links to further reading on UV-C light. These are technical articles recommended by Terry McGowan, Dir. of Engineering, American Lighting Association.

ALA's Women in Lighting Launch New Mentor Matching Program
The Women in Lighting Committee has launched its mentor matching program, which is open to any woman who is an ALA member. All segments of the industry and all experience levels are welcome to join.

ALA BiNational Program Works to Drive Customers to Lighting Showrooms
The ALA BiNational Advertising and PR Program continues to drive homeowners into ALA showrooms for the latest lighting products.

ALA to Host Virtual Symposium with Leading Industry Experts
As people across the world adjust their lives to face new challenges, opportunity awaits in the lighting and home furnishings industries

DMC and ART Announce Hearts Awards
In response to the COVID-19 crisis, Dallas Market Center (DMC) and the Accessories Resource Team (ART) announced a change to their annual ARTS Awards programming.

Nominations Open for 2020 Women in Lighting Leadership Award
ALA’s Women in Lighting (WIL) Committee is accepting nominations for the third annual Women in Leadership Award (WILLA) through Oct. 1. The 2020 Award will be presented to a deserving leader in the industry during January 2021 Lightovation in Dallas.

Design for Dynamic Light
To a certain extent, we can all take lighting for granted, but especially in commercial architecture, LED lighting can be truly dynamic, enabling virtually infinite variation in color temperature, color rendering and saturated color.

New Lighting Associates

ALA Members Donate to Support American Porphyria Foundation
The National Lighting Bureau (NLB) has collected 1,200 incandescent lightbulbs for the American Porphyria Foundation (APF).
