Proactive Showrooms


Proactive Showrooms is a digital newsfeed with the latest news and updates for ALA-member showrooms. Top news is compiled quarterly and presented to showroom members via email newsletter.

Showrooms

Winning Strategies

Winning Strategies

Display, service, digital marketing and value-added extras help showrooms stand out and draw designers to their doorsteps

Today’s design-savvy shoppers are spoiled with seemingly endless choices at their fingertips. “Online shopping will dominate physical stores,” is a proclamation you have likely heard before.

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Lighting Magazine Hits Newsstands and Showrooms to Rave Reviews

Lighting Magazine Hits Newsstands and Showrooms to Rave Reviews

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Updated Residential Lighting Training Manual to be Released this Summer

Updated Residential Lighting Training Manual to be Released this Summer

This summer, ALA will release a fully revised version of the industry’s most comprehensive training document, the Residential Lighting Training Manual (RLTM).

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ALA and DMC to Host Seminars in New Center During Lightovation

During Lightovation, June 20-23, ALA and DMC will host a variety of training opportunities in their recently opened 6,000-square-foot education and activity center, The SMART Center.

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2018 Showroom of the Year Finalists Announced

Finalists for the 2018 Showroom of the Year Awards, honoring exceptional lighting retailers, have been announced. 

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