Lighting Magazine Hits Newsstands and Showrooms to Rave Reviews

The 2018 edition of Lighting magazine is receiving rave reviews from ALA showroom members. With its fresh, sophisticated cover, the new issue is impressive and stands out on newsstands and in showrooms as a high-end luxury publication.

Lighting magazine is produced by the ALA BiNational Advertising and PR Program, in partnership with Better Homes and Gardens. In April, ALA showroom supporters of the BiNational Program received a supply of the magazines to use as incentive and inspiration for their customers.

“Our staff were beyond excited when we received the new edition of Lighting magazine from ALA and Better Homes and Gardens,” says Brett Robinson, LS, president of Robinson Lighting. “It’s always a great tool for our customers to take home when building or renovating.”

Bruce Bellwood, president of Tuthill Lighting, says, “In my showroom, we look at the magazine as a gift. When they are looking for ideas, we present it to our customers…and a big smile ensues. Everyone loves a gift.”

With hundreds of inspiring images and design ideas, Lighting is a valuable tool for lighting professionals and customers alike. “Every year our lighting showroom salespeople look forward to the latest edition of Lighting magazine,” said Peter de Steiger, CEO of Ray Lighting Centers. “The magazine is very helpful for our showroom customers in guiding them in their lighting selections. We also utilize Lighting when attending local home and garden shows.”

The tips and articles, such as “How to visit a lighting showroom,” help homeowners prepare for their visit by pointing out appropriate questions to ask and helpful measurements to bring, which leads to a more productive showroom and buying experience.

“Lighting magazine receives a tremendous amount of positive feedback from customers visiting our showroom,” says Michelle Mailand, operations manager of ES Lighting. “The information and articles presented inspire great questions as we continue to see an increase in the public’s desire to become educated about new technology and products available. We encourage the use of Lighting as a way to keep information easily accessible from reliable, trustworthy sources and hand it out to hundreds of prospective new customers each year at the trade shows we exhibit at as well.”

For more information about the ALA BiNational Advertising and PR Program and Lighting magazine, please contact Larry@ALALighting.com.