As a part of ALA's BiNational Advertising and PR Program, the association produces an array of digital content designed to help showroom members communicate and connect with customers.

Professional certifications are an excellent way to demonstrate knowledge and expertise to customers and industry peers alike. ALA members have exclusive access to the industry’s leading residential lighting training materials and certification programs

Summer is when your customers begin to prepare their homes for crisp, cool fall evenings and beyond. Is your showroom well stocked with durable outdoor fixtures.

Thanks to the mingling of cultures, cuisines and experiences in a well-connected world, the craving for a global design aesthetic has been growing in recent times. It’s easier than ever before to create a space that reflects the spirit of a world traveler without leaving your neighborhood.