Proactive Showrooms


Proactive Showrooms is a digital newsfeed with the latest news and updates for ALA-member showrooms. Top news is compiled quarterly and presented to showroom members via email newsletter.

Showrooms

2022 Lighting Magazine Hits Showrooms This Week

2022 Lighting Magazine Hits Showrooms This Week

New issue features members’ products and expertise, kicks off Google campaign

A new, beautiful issue of Lighting magazine is now arriving in ALA showrooms and hitting high-end newsstands throughout North America. The 16th annual issue is produced by the ALA Advertising and PR Program in partnership with Better Homes & Gardens/Meredith Publishing.

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2021 ALA Engineering Meeting

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Consumer Guide: Lighting Your Way to Better Vision

The Illuminating Engineering Society (IES) is pleased to announce the publication of the Consumer Guide Lighting Your Way to Better Vision (IES CG-1-20). This groundbreaking, non-technical document addresses vision issues from extreme low vision to aging in place and how lighting can help improve quality of life. 

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Lutron Adds Adaptable Phase Dimming to its Industry-Leading Wireless Lighting Control Solution

Introducing new Vive PowPak Phase Select dimming modules –the Vive Wireless solution is now even more complete, ideal for virtually any commercial project.

Today, project design and installation demands greater flexibility and more resilient systems. New from Lutron Electronics, Vive PowPak Phase Select modules offer a remote mountable dimming option that can easily adapt to the various phase dimming needs of a project.

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ALA to Host Virtual Symposium with Leading Industry Experts

Authorities in Retail, Marketing, Economics and Lighting to Present During Three-day Event

As people across the world adjust their lives to face new challenges, opportunity awaits in the lighting and home furnishings industries

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