Press Releases


ALA produces press releases throughout the year, which are distributed through PR Newswire to major publications. The releases focus on promoting the sale and proper application of quality lighting, ceiling fan and control products to consumers. Members of ALA are encouraged to share these releases on their websites, blogs and across social media platforms. They can also be shared with local media. 

Media Contacts

 

Larry Lauck
Executive Vice President
214.698.9898, ext. 227

 

 

Raelle Bell
Marketing Manager
214.698.9898, ext. 233

 

 

Amy Wommack
Communications Manager
214.698.9898, ext. 223

 

 

ALA to Host Free Seminars During January Lightovation

ALA to Host Free Seminars During January Lightovation

During Lightovation Jan. 10-14, 2024, ALA will host a series of free seminars on lighting controls with Clifton Stanley Lemon, IES, CEO, Clifton Lemon and Associates, and C. Webster March, CLCP, Owner, Penumbra Controls. These seminars will dive into design principles of lighting controls, terminology, and key things to consider when choosing a lighting control system.

All seminars are hosted in ALA and DMC's joint meeting space, The SMART Center, Suite 4826, in the Dallas Trade Mart. ALA members can pre-register for the courses to earn CLC credit, or sign in on-site. A full schedule of events during Lightovation is available online here

ALA Seminars

Residential Lighting Controls: The Case for Design (Part 1)
Date: Thursday, Jan. 11
Time: 11 a.m. – 12 p.m.
Instructor: Clifton Stanley Lemon, IES, CEO, Clifton Lemon Associates

Residential lighting controls can present challenges for even the most basic of installations. This two-part session will discuss what you need to know about lighting controls, plus how to approach designing practical, code-compliant residential lighting controls that enhance the beauty, value, and energy-efficiency of residential spaces. The session is intended for designers, specifiers, sales and showroom personnel, and is an introduction to the design principles of lighting controls, common terminology, what is important and why, and guidance on how to discuss lighting controls in meetings. At the end of this session, participants will be able to use fundamental principles of lighting controls that deliver residential spaces that meet owners’ requirements, adhere to code requirements, and deliver beautiful light.

Pre-register Here


How Do I Dim My Lights? Designing for Modern Residential Lighting Controls Solutions (Part 2)
Date: Thursday, Jan. 11
Time: 2 p.m. – 3 p.m.
Instructor: C. Webster Marsh, CLCP, Owner, Penumbra Controls

Expanding upon the introductory Part 1 session Residential Lighting Controls: The Case for Design, this session is more in-depth, providing a review of lighting control documentation and terminology as well as guidance on selecting and designing a lighting control system.

Pre-register Here

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