Press Releases

ALA produces press releases throughout the year, which are distributed through PR Newswire to major publications. The releases focus on promoting the sale and proper application of quality lighting, ceiling fan and control products to consumers. Members of ALA are encouraged to share these releases on their websites, blogs and across social media platforms. They can also be shared with local media. 

Media Contacts


Larry Lauck
Executive Vice President
214.698.9898, ext. 227



Raelle Bell
Marketing Manager
214.698.9898, ext. 233



Amy Wommack
Communications Manager
214.698.9898, ext. 223



ALA Women in Lighting Committee to Commemorate Fifth Anniversary in Dallas at Lightovation

The American Lighting Association’s Women in Lighting (WIL) Committee will celebrate its fifth anniversary at a special reception Wednesday, June 21, at 5 p.m.

ALA Releases Consumer Guidance Document on Socketed and Integrated LED Light Fixtures

The ALA Engineering Committee recently released a guidance document designed to assist residential consumers in understanding the differences between socketed and integrated LED light fixtures. 

ALA Membership Campaign Launched April 17

The 2023 ALA Membership campaign officially began April 17 and will run through June 30.

2023 Lighting Magazine Hits Newsstands, Showrooms

The latest issue of Lighting magazine is now available on newsstands and in ALA-member showrooms across North America. 

Laurie Gross to Receive 2023 ALA Women in Lighting Leadership Award
ALA to Offer Advanced Lighting Layout Courses

In April and May, ALA will again partner with Peter Romaniello, IALD, to provide two advanced training courses on lighting layouts.

Economist from Renowned Firm to Give Keynote Address at ALA Conference

During the 2023 ALA Conference, Sept. 10-12, in Lake Tahoe, Calif., economist Kyle Stevens of ITR Economics will give a keynote presentation on how members can prepare for 2024 and beyond. 

ALA to Host Virtual Residential Lighting Training Course This May

This May, ALA will again host its popular four-day, virtual Residential Lighting Training Course with instructor Joe Rey-Barreau, AIA, IES.

Deadline Extended for ALA Women in Lighting Mentoring Program

Now in its third successful year, the popular program will match women from all facets of the industry who sign up by the April 10 deadline.  

Renowned Workplace Strategist to Present at ALA Conference

During the 2023 ALA Conference in Lake Tahoe, Calif., Sept. 10-12, author and workplace strategist Jeff Butler will present two seminars focused on successful hiring and retention of high-quality, dedicated employees. 

ALA Marketing Campaign Drives Consumers to Showrooms

Since launching in early February, a campaign run by the ALA Advertising and PR Program has driven nearly 7,000 consumers to the ALA showroom locator.

ALA Members Earn Professional Accreditations

As of February 27, 2023, the following individuals have earned their Lighting Associate or Lighting Specialist designations.

Mike Oborny Earns ALA Certified Lighting Consultant Designation

Co-owner of Dallas-based Focus Design Company Mike Oborny is the latest ALA member to earn his Certified Lighting Consultant (CLC) designation.

ALA Appoints Larry Lauck as President and CEO

ALA announced the appointment of W. Lawrence (“Larry”) Lauck as the association’s next president and chief executive officer.

Reasons to go to the ALA Conference

Every ALA member who attends has their own reasons.