Press Releases

ALA produces press releases throughout the year, which are distributed through PR Newswire to major publications. The releases focus on promoting the sale and proper application of quality lighting, ceiling fan and control products to consumers. Members of ALA are encouraged to share these releases on their websites, blogs and across social media platforms. They can also be shared with local media. 

Media Contacts


Larry Lauck
Executive Vice President
214.698.9898, ext. 227



Raelle Bell
Marketing Manager
214.698.9898, ext. 233



Amy Wommack
Communications Manager
214.698.9898, ext. 223



2021 ALA Engineering Meeting
ALA Government Engagement Updates

The latest updates in ALA Government Engagement.

Consumer Guide: Lighting Your Way to Better Vision

The Illuminating Engineering Society (IES) is pleased to announce the publication of the Consumer Guide Lighting Your Way to Better Vision (IES CG-1-20). This groundbreaking, non-technical document addresses vision issues from extreme low vision to aging in place and how lighting can help improve quality of life. 

Thank you, 2021 Lighting magazine advertisers!
Sales & Service Come Together to Enhance Customer Experience

After announcing an executive transition at the close of 2020, with former President and COO Maria Mullen moving into the role of CEO, luxury lighting company and ALA member Hubbardton Forge continues to adapt and grow as they reopen production following closures due to the pandemic. 

Nora Lighting Releases “LED Recessed Product Overview"
Quorum Announces Appointment of New President

Fort Worth-based, family-owned Quorum International, Inc. an industry-leading supplier of decorative lighting, ceiling fans, and home décor products, announced as of March 5, 2021, they have appointed Jose Lopez as their new president. 

Lutron Adds Adaptable Phase Dimming to its Industry-Leading Wireless Lighting Control Solution

Today, project design and installation demands greater flexibility and more resilient systems. New from Lutron Electronics, Vive PowPak Phase Select modules offer a remote mountable dimming option that can easily adapt to the various phase dimming needs of a project.

ALA to Host 2021 Virtual Residential Lighting Training Course this February
Government Engagement Update
Government Engagement Update

It is an understatement to say that 2020 did not go as planned. There was much talk of social-distancing, wearing masks, virtual everything and the new normal.

Sy Gerber Inducted into ALA Lighting Hall of Fame
ALA Seeks to End Bulb-in-the-Box in CA
Ultraviolet-C (UVC) Germicidal Devices: Potential Health Risks in Residential Settings

Ultraviolet germicidal devices are rapidly entering the consumer market due to increased demand for sanitizing and germicidal capabilities in the face of COVID-19. But are they all safe? Such UV germicidal products may not be effective and when used improperly can cause damage to eyes and skin as well as to pets, plants, and home furnishings.

Ultraviolet-C (UVC) Germicidal Devices: What Consumers Need to Know

Consumer UVC germicidal devices are entering the market rapidly because of an increased demand for sanitizing and germicidal capabilities in the face of COVID-19. But are they all safe?