American Lighting Association Women in Lighting Group Announce Speaker for 5th Anniversary Event during ALA Conference

Marketing expert and business coach Shanna Suckow to lead keynote and breakout.

The American Lighting Association’s Women in Lighting Committee has announced another dynamic speaker for its popular reception taking place during ALA’s annual Conference. 

Shawna Suckow has 20 years of specialized knowledge in consumer behavior, sales and marketing, offering insights into a shifting marketplace. She will bring her expertise to the September 10-12 Conference, taking place at the Everline Resort & Spa in Lake Tahoe, CA.

On Monday, September 11, Suckow will lead an afternoon breakout session called “No Hype, Just Practical Solutions: How Anyone Can Use AI for Better Marketing.” Later that day, 4:30pm-6pm, she will also deliver the keynote at the Women in Lighting Event, a continuation of the group’s 5th anniversary celebration that kicked off at June Lightovation in Dallas.

Titled “The Most Unique Keynote Ever,” Suckow’s interactive presentation will include small-group discussions to facilitate networking while sharing ideas and discussing her actionable content. This session is sponsored by Dallas Market Center, Fanimation, Savoy House and Hubbardton Forge, and both Suckow-led events are open to all ALA Conference attendees, regardless of gender. While supplies last, keynote attendees will receive a complimentary commemorative Women in Lighting 5th Anniversary T-shirt.

“We’re excited to continue the momentum of our fifth anniversary with another powerhouse speaker and dynamic event for ALA Conference attendees,” says WIL Committee Co-Chair Colleen Visage, Vice President of Product Management for Progress Lighting. “The women of our industry inspire us, so we always want to return the favor.”

At the Conference, Women in Lighting will also continue selling collectible pins with a design based on the 2023 Conference’s scenic location. Sponsored by Maxim Lighting, the pin’s $20 sale price benefits Dress for Success, a global not-for-profit organization that empowers women to achieve economic independence by providing a network of support, professional attire and development tools to help women thrive in work and in life.

More information about the 2023 ALA Annual Conference, including last-minute registration details, can be found at www.alaconference.com. 

To learn more about ALA’s Women in Lighting group, and its events and initiatives, join the Women in Lighting Facebook Group and Linked In Group, and follow ALA Women in Lighting on Instagram.