ALA Appoints Larry Lauck as President and CEO

ALA Appoints Larry Lauck as President and CEO

ALA announced the appointment of W. Lawrence (“Larry”) Lauck as the association’s next president and chief executive officer. This news comes following the decision last fall by current President and CEO Eric Jacobson to retire.

Following Eric’s announcement, the ALA Board of Governors and Executive Committee formed a dedicated search committee tasked with advertising, interviewing, and selecting the candidate to replace him. Over a four-month period, the committee members dedicated 94 hours to the task and followed a very diligent process. This included reviewing 28 resumes, completing multiple interviews of candidates, and deliberating before making their recommendation to the ALA Board of Governors.

With more than 27 years of experience working for ALA, Larry most recently served as executive vice president. During his time with ALA, Larry has worked as a member of the association’s senior management and helped lead the association in its growth from 385 members in 1996 to the more than 1,300 corporate members we have today.  

Larry was instrumental in creating ALA’s consumer marketing program and it was his leadership that created the partnership with Better Homes & Gardens to produce Lighting, the only international consumer lighting magazine, now in its 17th year of publication. During his tenure with ALA, Larry has consistently placed a focus on improving the association and taking strategic steps to enhance its programs and membership. He was responsible for spearheading the research and execution of the association’s training and education programs. He also developed the association’s website and has since led multiple redesigns and improvements.  

Prior to working for ALA, Larry managed affiliate public relations at HBO. He studied journalism and public relations at The University of Texas at Austin and holds his EMBA with a focus on business strategy from Southern Methodist University.  

“I am excited Larry Lauck has been named the next ALA President and CEO,” said current ALA President and CEO Eric Jacobson. “Larry has built a network of relationships and has a unique skill set that will serve him well to lead ALA. With the full ALA team behind him, Larry will work hard to improve and strengthen member engagement and is already launching new programs that will drive member sales. ALA is fortunate to have such a smart, quality, and loyal-beyond-reproach individual lead the organization.”  

“Larry is a valued and dedicated lighting industry insider who uses his marketing expertise to promote the industry and help ALA members achieve success,” said Troy Lee, president of Savoy House and treasurer on the ALA Board of Governors. “We appreciate that Larry has a welcoming, open-door policy for members, allowing us to express any concerns we may have and to feel well cared for. He has truly been a friend to lighting showrooms and manufacturers over these 30 years. He is a principled and dedicated leader, and we are very fortunate to have him as president of the ALA.”

Larry and the team at ALA are developing a plan to increase focus on key initiatives to better serve ALA members and make the association stronger. He will officially take over as president and CEO March 1, 2023.

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