Press Releases

ALA produces press releases throughout the year, which are distributed through PR Newswire to major publications. The releases focus on promoting the sale and proper application of quality lighting, ceiling fan and control products to consumers. Members of ALA are encouraged to share these releases on their websites, blogs and across social media platforms. They can also be shared with local media. 

Media Contacts

 

Larry Lauck
Executive Vice President
214.698.9898, ext. 227

 

 

Raelle Bell
Marketing Manager
214.698.9898, ext. 233

 

 

Amy Wommack
Communications Manager
214.698.9898, ext. 223

 

 

/ News, Industry News, ALA News

New Residential Lighting Training Manual Receiving Rave Reviews

ALA Offers Special Discount for June Orders

ALA-showroom members that have ordered the association's new Residential Lighting Training Manual are thrilled with the updated edition, which includes recent developments in LED lighting technology and provides more detail on the benefits and intricacies of specifying lighting control systems.  

The newly revised manual includes the key changes that have occurred in lighting design and application over the past decade and will serve as an invaluable resource for lighting showroom personnel working directly with consumers, designers, and the architectural community. 

The manual consists of seven modules, covering the gamut of information from basic lighting knowledge to more specialized concerns and application guidance. While it is required reading for those wishing to qualify for the ALA’s Lighting Specialist certification, the manual is a valuable tool for employees of all skill levels and is a vital addition to every showroom’s professional library. 

For the month of June only, ALA will be offering a 10% discount off of the full price ($399) of the new Residential Lighting Training Manual. Enter code "10offalaspecial" at check out on the ALA website to receive the discount. 

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