ALA BiNational Program Works to Drive Customers to Lighting Showrooms

New Google Ad Campaign Expected to Reach More than 40 Million Consumers

The ALA BiNational Advertising and PR Program continues to drive homeowners into ALA showrooms for the latest lighting products. At the start of July, ALA launched a Google ad campaign called Summer Living, which is already catching the attention of homeowners throughout the U.S. and Canada, bringing more than 18,000 visitors to the ALA website in its first week.

Based on the results of the Google Ad campaign the ALA BiNational Program ran last year, this campaign is expected to reach nearly 45 million consumers and deliver more than 279,000 searches for ALA-member showrooms.

The Summer Living campaign, developed by the ALA Marketing and PR Committee and Clark Communications, consists of a video and online ads, including the following:




























Additionally, the 2020 issue of Lighting magazine is on newsstands and in showrooms to inspire shoppers to purchase products manufactured and sold by ALA members. Showroom supporters of the ALA BiNational Program have received free magazines to inspire their customers to purchase lighting and fan products.

The ALA BiNational Program is dedicated to stimulating demand for your products. Members interested in learning more about the program or becoming a supporter, may contact Larry Lauck at or Amy Wommack at  

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