Hunter Lighting Utilizes Showrooms to Spotlight Brand

This January during Lightovation, Hunter Lighting debuted more than 600 SKUs, tripling the size of the line that initially launched in early 2022. Although products are available through various websites, they are only viewable in person in lighting showrooms. Lead Lighting Designer at Hunter Lighting Brian Lintner provided ALA some insight into the emerging lighting line. 

ALA: Why did you choose to have Hunter Lighting fixtures only viewable in showrooms?
Brian Lintner: Consumers can find Hunter Lighting products online through various websites, including hunterfan.com, but nothing compares to seeing them in person. We decided to start with showrooms so that consumers can see the beauty and quality of Hunter Lighting in a real space. We have been a trusted name in ceiling fans for over a century, and we wanted those customers to see that we have carried that quality into our lighting collections.

ALA: What makes the Hunter Lighting line unique? Is there a specific target audience showrooms should keep in mind for your products?
BL: Hunter Lighting provides excellent design. We have carefully selected finishes, glass, and other materials to produce products you would expect to see from a luxury brand but at affordable prices.

ALA: Are there any new or interesting design trends highlighted in your latest product launches for Hunter Lighting?
BL: The Hunter design team closely follows interior design and décor trends – domestically and internationally- to offer the consumer diverse, trend-right products for furnishing their home. Lighting is truly the “jewelry of the home,” and offering the latest trends allows buyers to express their personal taste and design preferences. For our January 2023 introductions, Hunter Lighting featured a diverse selection of hot interior trends, featuring: “Mountain Modern” like our Kerrison and Woodburn collections, “Glam,” such as the Gatz collection, and “Modern Industrial,” such as the Doherty and Merlin collections. Since many people are seeing our lighting for the first time, we continue to offer a wide array of décor trend choices from previous seasons.

ALA: Do you have any tips for helping ALA members highlight and sell the unique opportunity of being able to view Hunter Lighting fixtures in their showrooms?
BL: Hunter has put a lot of care and attention into offering elevated finishes and materials that speak to our brand’s renowned reputation for quality and design. From hand-applied gold and silver leafed finishes, the use of three-step chemical plating, to the use of die castings in place of the usual stamped or spun components – plus the added assurance of a trusted, recognizable brand-name, Hunter offers ALA members a great value opportunity to “upsell” our lighting.

ALA: What’s next for Hunter Lighting? Can showrooms expect anything new for June Lightovation or other shows throughout the year?
BL: We are continuing to work on new products and updated designs. Many exciting things are coming from Hunter for ceiling fans and lighting, but nothing we can mention just yet.