Using ALA’s Lighting Trends Videos

Studies show that video content is a great way to engage customers. Social media posts containing videos get higher interaction, marketing emails with videos boast higher open rates, and overall, people spend more time watching videos than they do reading content online. It is clear that video is a worthwhile marketing tool. However, it can be costly and time consuming to create video content. Members of ALA can benefit from the fact the ALA BiNational Advertising and PR Program has done some of the work for them. The lighting trends videos are available to BiNational Program contributors to share and use as they see fit. Check out these tips for using the videos across the web.

1. Enhance Your Website

The lighting trends videos can easily be embedded on members’ websites through the YouTube links or video files. Members can create a video library on their site, or highlight a video monthly on their website’s home page. It is critical to tag the videos properly and/or include text relating to the video on the website, which allows search engines to pick up on the content more accurately.

2. Increase Your Open Rates

Lighting showroom members utilizing email marketing are already a step ahead of the rest. An email marketing plan can be a great way to build brand loyalty and keep old and new customer engaged. A recent study by ClearFit and Marketo found that emails that used videos for a direct call to action had a 53-percent higher click-to-open rate over emails without an obvious mention of video content.

3. Boost Your Social Stats

Videos don’t just catch consumers’ attention in email, they also boast higher engagement over social media. Keeping up with relevant, new content over multiple social media channels is no easy task. ALA’s videos contain up-to-date, relevant content on some of the most popular lighting trends and are perfect for sharing over social media.

4. Create New Content

While the videos can be shared over various platforms, the content and ideas in the videos can also be adjusted to fit other formats. For example, showrooms may wish to transcribe portions of the videos to write new blog posts. Sharing the content in multiple formats will help boost SEO rankings as well.

All of the 2017 lighting trends videos are available online on ALA’s website and YouTube pages. With questions or to receive high-resolution files of the videos, members may email awommack@americanlightingassoc.com.