Press Releases

ALA produces press releases throughout the year, which are distributed through PR Newswire to major publications. The releases focus on promoting the sale and proper application of quality lighting, ceiling fan and control products to consumers. Members of ALA are encouraged to share these releases on their websites, blogs and across social media platforms. They can also be shared with local media. 

Media Contacts


Larry Lauck
Executive Vice President
214.698.9898, ext. 227



Raelle Bell
Marketing Manager
214.698.9898, ext. 233



Amy Wommack
Communications Manager
214.698.9898, ext. 223



Reasons to go to the ALA Conference

Every ALA member who attends has their own reasons.

2022 Lighting Magazine Hits Showrooms This Week

A new, beautiful issue of Lighting magazine is now arriving in ALA showrooms and hitting high-end newsstands throughout North America. The 16th annual issue is produced by the ALA Advertising and PR Program in partnership with Better Homes & Gardens/Meredith Publishing.

2021 ALA Engineering Meeting
Consumer Guide: Lighting Your Way to Better Vision

The Illuminating Engineering Society (IES) is pleased to announce the publication of the Consumer Guide Lighting Your Way to Better Vision (IES CG-1-20). This groundbreaking, non-technical document addresses vision issues from extreme low vision to aging in place and how lighting can help improve quality of life. 

Lutron Adds Adaptable Phase Dimming to its Industry-Leading Wireless Lighting Control Solution

Today, project design and installation demands greater flexibility and more resilient systems. New from Lutron Electronics, Vive PowPak Phase Select modules offer a remote mountable dimming option that can easily adapt to the various phase dimming needs of a project.

ALA to Host Virtual Symposium with Leading Industry Experts

As people across the world adjust their lives to face new challenges, opportunity awaits in the lighting and home furnishings industries

Five Pitfalls of DIY Training in Your Retail Store
Live Residential Lighting Training Course Scheduled for June

ALA announced the next Lighting Specialist training course will be hosted June 3- 6, 2019, at Acuity Brands Lighting in Des Plaines, Ill., near Chicago.

Hiring Top Talent

Hiring and retaining dedicated and skilled employees, particularly in the retail industry, can be difficult. Finding someone who will work hard, fit in with company culture, and stick around for the long run is no easy task.

Tips for Using Education Content on ALA’s Website

Last year, ALA launched a completely redesigned member website at, which included the launch of a new education platform. The education platform now allows ALA members to take control of their professional education by tracking completed courses, certifications, and more.

2019 Showroom of the Year Finalists Announced

Finalists for the 2019 Showroom of the Year Awards, honoring outstanding lighting retailers across North America, have been announced.

New Conference Networking Activity Focuses on Building True Connections Through Play

When asked why they attend ALA Conference, members consistently name networking opportunities as one of the top reasons

Hinkley Lighting Launches New Products, Catalogs and Website at Lightovation

Hinkley Lighting is launching 50 new product families that span a variety of applications and styles at this week’s Lightovation event at Dallas Market Center.

Capital Lighting Unveils Over 230 New Products at Lightovation

Expect to see unexpected details, new materials, signature finishes and meticulous craftsmanship in Capital Lighting’s January 2019 new-product release. 

Show Possibilities, Not Products

What do shoppers see when they step into your showroom? Do they stumble upon a sea of products arranged to maximize space, or do they enter an inviting, inspiring space that awakens their senses and piques their interest?