Press Releases


ALA produces press releases throughout the year, which are distributed through PR Newswire to major publications. The releases focus on promoting the sale and proper application of quality lighting, ceiling fan and control products to consumers. Members of ALA are encouraged to share these releases on their websites, blogs and across social media platforms. They can also be shared with local media. 

Media Contacts

 

Larry Lauck
Executive Vice President
214.698.9898, ext. 227

 

 

Raelle Bell
Marketing Manager
214.698.9898, ext. 233

 

 

Amy Wommack
Communications Manager
214.698.9898, ext. 223

 

 

Capital Lighting Unveils Over 230 New Products at Lightovation

Capital Lighting Unveils Over 230 New Products at Lightovation

Expect to see unexpected details, new materials, signature finishes and meticulous craftsmanship in Capital Lighting’s January 2019 new-product release. 

The manufacturer is excited to bring to market new lighting collections, independent fixtures, outdoor chandeliers and decorative wall mirrors this January. New introductions include on-trend designs featuring handcrafted details, mixed metals, hand-applied finishes and new materials including mango wood, marble, leather and jute. 

ON TREND, PORTABLE, ADJUSTABLE SCONCES
Wall sconces with an optional plug-in feature make a debut this year, offering convenience and versatility for rental spaces and other applications where portability is important. 

ARTISAN CRAFTED GLOBAL STYLE
Handcrafted details can be seen in several new products including the new Sana Collection featuring intricately woven steel wire speckled with brass and this independent pendant hand-woven of natural jute.

MIXED METALS
Capital Lighting takes mixed metals to a new level with coordinating and complementary fixtures and mirrors. Look for the new Galvanized Black pendants and mirrors featuring brass-finished accents. 

STANDOUT SHADES 
New shades added to the mix this year include authentic leather, parchment, mesh and more. 

FARMHOUSE INSPIRED
Following the popularity of the Pearson fixtures, some of Capital Lighting’s new farmhouse-inspired offerings include lighting collections and independent fixtures in hand-applied shades of black, grey and brown.

RAIN OR SHINE
New outdoor introductions from Capital Lighting are in step with the evolving outdoor living lifestyle. The durable Rain or Shine Outdoor Collection has been expanded to include outdoor chandeliers and popular indoor pendants now redesigned for covered outdoor use. 

2019 CATALOG: POSSIBILITIES, NOT JUST PRODUCTS!
On the heels of the recently launched and well-received Trend and Style Guide Designer’s Choice 2018, Capital Lighting’s 2019 catalog will include more applications, style and trend recommendations throughout the book in the form of rich visual and editorial content.

Besides designing and manufacturing beautiful, well-crafted products, Capital Lighting is committed to offering showroom partners the most effective marketing tools to connect with and engage their shoppers. The new catalog is another step in that direction.
In addition, Capital Lighting offers showroom partners attractive print collateral and digital assets year round to boost online and foot traffic. 

Visit Showroom 3931 at Dallas Trade Mart this January from Jan 16-20, 2019 to see all of Capital Lighting's newest products.

www.capitallightingfixture.com

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