Future-proof Your Business at the 2024 ALA Conference

From extremely accurate economic forecasts and helpful tips on creating short-form video content to examples of how to use AI to simplify marketing initiatives, last year’s ALA Conference provided value on every level for showrooms, manufacturers, and manufacturers’ representatives. This year, the 2024 ALA Conference, slated for Sept. 22-24 at The Breakers in Palm Beach, Fla., will deliver thought-provoking discussions, informative educational sessions, and plenty of opportunities for networking that attendees will find indispensable. 

At the upcoming Conference, the educational sessions are grouped into tracks (Business Management, Design Trends & Marketing, and Technology) that correlate to attendees’ interests. Among the session topics are:

 - Advice on minimizing your company’s tax expense to free up capital so you have more money to invest, hire, and save

 - A step-by-step guide to employee training to strengthen your customer service and sales efforts  

 - An expert panel discussion on the top design trends across a variety of industries that impact lighting

 - Technology guidance on TM-30, which is replacing CRI as the lighting industry’s preferred color-rendering system 

 - Guidance on succession planning to keep your family business thriving in the generations ahead

 - Strategies for eliminating common roadblocks in the lighting design process presented by electricians, architects, and consumers

 - Tapping into AI capabilities on a company-wide level

 - Plus the immensely popular 2025 economic forecast that is tailored to the lighting community

It’s been a challenging year for companies industry-wide. Attending the annual ALA Conference is an investment in the growth of your business with highly targeted information-sharing and networking sessions that are invaluable to those involved in residential lighting. 

Since research has shown that a relaxed and welcoming environment is especially conducive to learning retention, the beautiful setting of The Breakers Palm Beach for the 2024 ALA Conference is ideal for fostering lasting results.

Register now to attend this year’s Conference.