Renowned Small Business Expert to Highlight Succession Planning at 2024 ALA Conference

The residential lighting industry has always been distinguished by many family businesses — and ALA wouldn’t be where it is today without the input and wisdom of those lighting families who are passionate and dedicated to the industry and to the organization.

ALA is dedicated to supporting its members as their businesses flourish, expand, and are passed to the next generation. For the upcoming ALA Conference, Sept. 22-24 at The Breakers Palm Beach, ALA has added a renowned speaker on the topic of succession planning to the speakers lineup.

Gene Marks is a CPA and nationally recognized CRM and small business expert who regularly writes for The New York Times, The Washington Post, The Hill, The Philadelphia Inquirer, Forbes, Inc., Magazine, Entrepreneur Magazine, and The Guardian. 

In his breakout session at Conference, Marks will outline successful strategies for manufacturers, showrooms, and reps in the lighting industry. Even business owners who do not have a younger generation involved will benefit from Marks’ advice on:

• The options available for selling the company
• How to prepare the company – and your finances – to take advantage of today’s tax and business laws
• The latest estate planning developments affecting business owners today
• The most important retirement and estate tax considerations that ensure your income will be maximized for the future
• Key considerations to watch for when transitioning the business to family members or key employees while providing for financial security

The 2024 ALA Conference attendees will gain an understanding of how smart leaders are passing assets to buyers, investors, and future generations, and be able to apply that information to their businesses. 

This year’s Conference will be filled with insightful educational sessions specifically tailored to ALA membership needs. 

Register and reserve your hotel room at the discounted ALA group rate at The Breakers online here.