Press Releases


ALA produces press releases throughout the year, which are distributed through PR Newswire to major publications. The releases focus on promoting the sale and proper application of quality lighting, ceiling fan and control products to consumers. Members of ALA are encouraged to share these releases on their websites, blogs and across social media platforms. They can also be shared with local media. 

Media Contacts

 

Larry Lauck
Executive Vice President
214.698.9898, ext. 227

 

 

Raelle Bell
Marketing Manager
214.698.9898, ext. 233

 

 

Amy Wommack
Communications Manager
214.698.9898, ext. 223

 

 

Upcoming ALA Webinars

Register for live courses and view recently aired webinars

ALA will host several live webinars in October, featuring well-known presenters in the lighting industry. If you missed any of ALA's recently aired webinars, purchase the recorded versions of the courses to catch up on all the latest topics and earn CLC credit.

 

FREE Live Webinar - Tuesday, Oct. 17 - 11 a.m. - 12 p.m., CST
Shining a Light on Germicidal Ultraviolet: Industry Standards and Applications
Instructor: Nick Unger, Certification Specialist, CSA Group
UV light has been a common disinfectant for decades, used in various applications, such as water treatment, air purification, and surface decontamination. The COVID-19 pandemic has emphasized the importance of UV light for disinfection. However, due to the innovative efforts of UV-C manufacturers, the regulatory framework is still evolving. Some exisiting standards and products have been adapted to incorporate UV-C technologies, while new standards are being developed. This presentation aims to discuss the exisiting standards and their application to germicidal UV-C technologies, as well as provide information on recently published or upcoming standards.

REGISTER HERE

 

Live Webinar – Wednesday, Oct. 18 – 11 a.m. – 12:30 p.m., CST
Advanced Lighting Layouts
Instructor: Peter Romaniello, IALD, Conceptual Lighting, LLC
Credit: 2 CLC Hours
This is an essential webinar for anyone selling and designing lighting plans. Learn from one of the most experienced lighting designers as he guides you through various room scenarios. Lighting layouts will be reviewed with various lighting techniques. Each of these sessions works through a different room situation. Students can ask real-time questions. Plus, registered attendees are invited to send in questions or lighting plans they’d like assistance with prior to the class for review during the live session. This session is designed for advanced lighting professionals.

REGISTER HERE

 

Live Webinar – Thursday, Oct. 26 
Beautiful Lighting for Every Home
Instructor:
Clifton Stanley Lemon, IES, Lighting Agora, Clifton Lemon Associates
Credit: 1 CLC Hour
In residential lighting, the transition from incandescent to LED light sources is almost complete. Yet, it still presents challenges and disruptions, as well as great benefits and new opportunities. While many LED products provide excellent light quality, comparing and choosing them from a huge range of new options can be difficult. LEDs can also do things never before possible, enabling greater design freedom and better lighting. This presentation shows LED applications in residential lighting, following the enduring principles of good lighting design: light layers, lighting people, and balancing daylight and electric light. With an informed understanding of how to design with LEDs, truly beautiful light can be realized in all homes.

REGISTER HERE

 

Recently Aired On-Demand Webinars


Opportunities Ahead: Your Next Upgrade in Residential Lighting
Instructor: David Warfel, The Lighting Agora
Credit: 1 CLC Hour
If your clients spend time at home after sunset (and who doesn’t?), then lighting will be critical to how they see and enjoy your work. Perhaps you have made the switch to LED and smaller-aperture fixtures, but those upgrades are just the beginning of possibilities that can transform your projects and please your customers. This engaging and entertaining webinar led by David Warfel will transport you into the future of residential lighting, a land beyond color temperature, devoid of four cans and a fan, and filled with digital technologies and human-friendly techniques that offer not just a brighter – but better – future.

PURCHASE HERE

 

Back to Basics: Fixture Spacing and Techniques
Instructor: Jason Livingston, IALD, IES, LC, Principal, Studio T+L, The Lighting Agora
Credit: 1 CLC Hour
This course, which aired live in August 2023, provides an introductory-level overview of common fixture types and how they should be spaced/installed. Topics include downlights, wall washers, wall grazers, under-shelf, track lighting, LED fixtures, and small-size LED fixtures. Learn with the use of drawings/renderings of proper spacing ratios and angle of focus, as well as other critical information. This is vital for lighting designers, sales professionals, and installers, as proper fixture spacing and mounting is what sets professional jobs apart from DIYs. 

PURCHASE HERE

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