Press Releases


ALA produces press releases throughout the year, which are distributed through PR Newswire to major publications. The releases focus on promoting the sale and proper application of quality lighting, ceiling fan and control products to consumers. Members of ALA are encouraged to share these releases on their websites, blogs and across social media platforms. They can also be shared with local media. 

Media Contacts

 

Larry Lauck
Executive Vice President
214.698.9898, ext. 227

 

 

Raelle Bell
Marketing Manager
214.698.9898, ext. 233

 

 

Amy Wommack
Communications Manager
214.698.9898, ext. 223

 

 

Get Ready for Global Fusion

Get Ready for Global Fusion

A trend that continues to unfold with earthy elements, eclectic concepts and organic textures

Thanks to the mingling of cultures, cuisines and experiences in a well-connected world, the craving for a global design aesthetic has been growing in recent times. It’s easier than ever before to create a space that reflects the spirit of a world traveler without leaving your neighborhood. Interior designers and decor enthusiasts enjoy the adventure of pulling together a cohesive mix of the right textures, colors and pieces to create a refined, eclectic, globally inspired setting. For many, the key is to infuse elements that speak to one’s unique tastes and personality while incorporating style influences that transcend timelines and boundaries. 
 
It’s all about embracing the new and the old, combining the contemporary and the classic, interspersing treasures found at the neighborhood antique store with souvenirs from world travels. Coveted design details that help pull together the Global Fusion trend include organic textures, intriguing materials and handcrafted, artisan-made character. 
 
ORGANIC TEXTURES 
Rough-hewn materials and finishes may have started out as fringe trends, but have now earned their spot among the most sought-after themes in home accents. In the world of rugs and textiles, jute, burlap and other natural fibers in nature-inspired, earthy palettes convey the look. Reclaimed wood, unfinished surfaces and driftwood have found their way to furniture frames, wall mirrors, decorative lighting and other accents. Complementary elements with organic textures help evoke coastal, farmhouse, lodge-inspired and other rustic styles. They may be combined with smooth, metallic details for an urban, industrial setting or more weathered elements to recreate a time-worn aesthetic. 

“A key way global inspiration is being infused into design is through the use of texture and material. Utilizing natural textiles, reclaimed wood and other earthy elements in home décor will give your space a sense of authenticity. Combining these materials evokes a feeling of comfort and familiarity, creating a piece that’s more than just a product, but a piece with which we have a strong emotional connection.” – Stacy Garcia, interior designer and trend forecasting expert

INTRIGUING MATERIALS
There’s more to metal, glass, wood and beads than what meets the eye. Hammered texture, varying degrees of patina, seeded glass and distressed finishes are just some of details that embody eclectic style. In their quest for distinctive styles, the Capital Lighting design team re-discovered the magic of metal, glass and wood. Their newest products combine centuries-old sand-casting techniques that produce unique surface variations with brand-new signature finishes, stone seeded glass with hand-carved mango wood, and rustic metallic accents with reclaimed wood frames. Unveiling at Lightovation this June, their new lights and mirrors tie in with the broader global theme, while supporting several sub-trends such as Coastal Calm and Farmhouse Chic.

HANDCRAFTED, ARTISAN-MADE CHARACTER
There’s something about handcrafted details that not only appeals to the eye but also tugs at our heartstrings. In a world driven by mass production and its many benefits, we crave the authenticity, artisanship and stories behind one-of-a-kind products made by hand. Inherent variations that differentiate one piece from another in tone and texture add to their perceived value.
    
Wherever your customers may live, more and more of them are beginning to identify themselves as global citizens in the way they style, taking cues and inspiration from their travels and the rich, colorful cultural experiences they come across. Help them create a collected, curated home that reflects their outlook. Learn more about Capital Lighting’s Global Fusion trend inspiration and new arrivals here (www.capitallightingfixture.com/globalfusion) and see them in person at showroom 3931TM, Dallas Trade Mart this June.

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Content for this article was provided by Capital Lighting. Explore their latest product offerings, styles and trends at capitallightingfixture.com.

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