Press Releases


ALA produces press releases throughout the year, which are distributed through PR Newswire to major publications. The releases focus on promoting the sale and proper application of quality lighting, ceiling fan and control products to consumers. Members of ALA are encouraged to share these releases on their websites, blogs and across social media platforms. They can also be shared with local media. 

Media Contacts

 

Larry Lauck
Executive Vice President
214.698.9898, ext. 227

 

 

Raelle Bell
Marketing Manager
214.698.9898, ext. 233

 

 

Amy Wommack
Communications Manager
214.698.9898, ext. 223

 

 

Updated Residential Lighting Training Manual to be Released this Summer

Updated Residential Lighting Training Manual to be Released this Summer

This summer, ALA will release a fully revised version of the industry’s most comprehensive training document, the Residential Lighting Training Manual (RLTM). The RLTM serves as the industry’s core training manual and is the basis for earning the Lighting Specialist designation.

The all-in-one manual covers everything industry professionals need to know about lighting – from the physics of light and color to the technology of LEDs and dimming. In the revision, which was led by a team of dedicated ALA members and industry professionals, all chapters of content have been updated and revised.

The 2018 edition now features a special emphasis on LED lighting, dimming, controls and regulations.

Additionally, the manual now contains updated images, charts and graphs. Of key importance to the revision was a complete reorganization of the units to better fit in with today’s everchanging industry.

Finally, the sales training portion of the manual has been updated to encompass ALA’s new sales training series, which covers the basics of successful lighting sales.

The manual cost, which includes the fee for the Lighting Specialist exam, costs $349 for ALA Members. Details on purchasing the manual will be sent to all members as soon as it is available for purchase online at ALAMembers.com.

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