Lighting Magazine Hits Showrooms, Newsstands

The 2017 issue of Lighting magazine will be available in showrooms and on newsstands throughout the U.S. and Canada starting in April.

This marks the 11th year of the magazine, which is produced by the ALA BiNational Advertising and PR Program in partnership with Better Homes and Gardens Special Interest Media.

“We all know the right lighting transforms a room,” said Karman Hotchkiss, editor of Lighting magazine. “We are celebrating that this year with transformations to the magazine too. The cover is rich and sophisticated and complements the upgrades we have made to the physical product – more pages, plus stunning high-quality paper stock.”

The stock will provide a significant value upgrade to the publication. The heavier, crisper paper will allow the 2017 issue to serve as more of a coffee table piece, extending its shelf life. Additionally, the whiter paper will make images truly pop off the page, highlighting the beauty of ALA manufacturers’ products.

In addition to the physical upgrades to the magazine, the editors have also developed new ways of presenting the content. Rather than specific style sections, this year’s issue will be broken down into design sections. This change will encourage readers to broaden their horizons and explore lighting products they may not have previously considered for their homes.

As always, the magazine will contain helpful tips and charts, along with other teaching tools to assist consumers in their search for the right lighting. The magazine will heavily focus on the importance of shopping at an ALA-member showroom with trained lighting professionals.

This year, a supplemental planning guide, developed by the ALA BiNational Advertising and PR Program in partnership with Bravo Business Media, will be available to showroom members along with the magazine. This more detailed, technical document will serve as a sales tool for showrooms.

“I know we say every issue is better than the previous year’s,” said Hotchkiss, “But this year, I think it’s a difference people will see and feel as soon as they touch the product.”

For more information on obtaining copies of Lighting magazine, or to sign up for the ALA BiNational Advertising and PR Program, contact Larry Lauck, at 800-605-4448, ext. 227, or llauck@americanlightingassoc.com.