As a lighting professional, you are already “fluent” in lighting, but the technical aspects of the business can be intimidating to the average homeowner or interior designer. 

In the FREE ALA Member Webinar “Welcome to the Non-technical Language of Light,” senior lighting designer Robert Lanteigne at Lightbob.com and a consultant with The Lighting Agora, breaks down some of the jargon into simpler language that the average customer can understand.

The technical nature of today’s lighting products causes many consumers and design clients to feel overwhelmed, leading to an inability to make a lighting choice due to confusion about lighting’s properties.  

In this specialized webinar, Lanteigne will provide guidance to lighting sales professionals on the best ways to educate customers in an approachable manner that will help them determine the lighting effects they wish to achieve for their space while easing their comfort level and building trust with the lighting expert. 

If you missed the live airing of the webinar on Wednesday, May 29, members can access the recording in the member library at any time. Members can email Nici Juneau to receive the password to access the library.