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Virtual Symposium - All 12 Courses

Interested in several Symposium Courses?  But all 12 and save $339.

Covid 19 and The Presidential Election

Recorded September 2020

In this session, Bernard will answer important questions such as: How will COVID-19 permanently change the economic and business landscape? What impact will the November presidential election have on the economy in 2021 and 2022? What are the growth forecasts for the economy? What is the outlook for consumer and business spending, jobs, inflation, interest rates, trade, and the dollar? What are the biggest economic and geopolitical threats ahead - and what actions can companies take to protect against such shocks?

Creating a Workplace That Will Thrive in the Next Normal Have you ever considered what elements make up your company’s culture? How does your culture support your teams and organization to thrive in times of uncertainty? As the director of people and culture at a people-first branding and advertising agency, Dr. Danny Kim will explore the power of culture and some key action steps leaders can take to foster a thriving workplace. 
Fast Track to the New Reality: How Retailers Can Quickly Implement Other Selling Strategies

Amidst this ever-evolving, “new norm” environment, retailers are still out there crushing sales. From the best social selling tips to curbside pickup and delivery options, to effective video must-do’s, to creating an e-commerce store overnight (yes, as in, less than 24 hours), this session will inspire with retailer successes and offer creative solutions to ensure the right adaptations for your business. Plus, gain trusted insight on new resources and selling avenues to increase your store visibility and stay connected with your valued customers. Get inspired by other retailers and learn: What social selling is and the different ways to sell through Why video is a must-use tool with video best practices The fastest ways to offering new digital sales channels

Germicidal UV - Healthier Homes and an Opportunity

Ultraviolet light kills germs – including the COVID-19 virus, but it must be used with care to be safe and effective. We will discuss the way to do that and the products that work, including some new residential product opportunities. 

Global Drivers Affecting Residential Lighting

Lighting professionals have survived the revolution but not without injuries. LEDs are the prominent light source and traditional sources are disappearing. We shifted from an electrical to electronics industry and learned new knowledge and skills while adapting to the new technologies. We transitioned through the energy crisis by exponentially increasing our lamp and luminaire efficiencies. The changes continue and the lighting community is now faced with integrating LEDs into the electrical infrastructure of our built environments while we still wrestle with how light impacts health and horticulture. Industries previously peripheral to lighting seek to usurp our achievements. A dangerous and tragic pandemic has affected all segments of our community. Concurrently, globalization continues to influence our industry. What do we face in our near future and what will residential lighting look like in the next decades? Knowing where we are headed enables us to prepare. Please join us as we report on the future of lighting.  

Home Office Lighting Techniques

As a result of recent events in our country, lighting for home office spaces has become increasingly important. More and more people are carving out spaces to work at home, and in many cases, the lighting is relatively bad based on the existing conditions. There are so many things to consider, such as: Daylighting in relation to desk and furniture placement Color of light sources and the potential importance of tunable white lighting Glare control  Amount of light Effects of lighting on quality of video meetings During this session, we will discuss solutions for rooms that have daylight (windows and skylights) and rooms that have no direct access to daylight. There are both simple and more complex solutions for both types of spaces that will help both you and your customers.

Leadership in a Virtual and Multi- Generational Workplace

Leadership expert and executive coach Marshall Goldsmith wrote “What got you here won’t get you there.” And in a world where change seems to be the only constant, leadership has never been more important in creating a successful business. But what are some of the hurdles leaders face when it comes to integrating a new virtual workforce? What are some of the inherent challenges and opportunities in leveraging a multi-generational company? Organizational psychologist Dr. Danny Kim's session will answer those questions and explore how you can harness the power of our new virtual multi-generational workplace. 

The Big Four - How to Evaluate Fixtures

Evaluating fixtures for your customers and clients should always be done through an objective approach, not a subjective approach. Being objective allows you to help customers make educated decisions and helps you to justify fixtures that might be more expensive, but the right solution. Color, dimming, distribution and glare control are the “big four” items that are used in this objective evaluation process. These features can be explained in ways that anyone can understand and are the typical characteristics people complain about if they are not correct for the space and application. This discussion will address how the “big four” can be used to evaluate all fixture types…both decorative and architectural.

The Future of Lighting and Connected Products

As lighting fixtures become more complex, and the integrated home is more commonplace than a luxury, there are great opportunities as well as a number of potential pitfalls. Selling technology is one thing, but how do you handle the programming and service components of that sale that are expected by your customers? The reality is that there are converging aspects of the residential lighting industry…AV integrators are designing and selling lighting, and lighting showrooms are selling integrated lighting and control systems.     The panel will discuss how connected products are being incorporated into their growth strategies and how they are utilizing unique partnerships to create sales opportunities.

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Thank you to the following companies who donated their Drive Shack event fees to support the ALA Virtual Symposium. 

Acuity Brands Lighting
Alora Lighting
Big Ass Fans
Bulbrite Industries, Inc.
Casablanca-Hunter Fan Company
Hinkley Lighting
Justice Design Group
Kichler Lighting
Kuzco Lighting
Progress Lighting
Quoizel, Inc.
SATCO Products, Inc.
Savoy House Lighting
Visual Comfort Group
Westinghouse Lighting