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Virtual Symposium - All 12 Courses

Interested in several Symposium Courses?  But all 12 and save $339.

Global Drivers Affecting Residential Lighting

Lighting professionals have survived the revolution but not without injuries. LEDs are the prominent light source and traditional sources are disappearing. We shifted from an electrical to electronics industry and learned new knowledge and skills while adapting to the new technologies. We transitioned through the energy crisis by exponentially increasing our lamp and luminaire efficiencies. The changes continue and the lighting community is now faced with integrating LEDs into the electrical infrastructure of our built environments while we still wrestle with how light impacts health and horticulture. Industries previously peripheral to lighting seek to usurp our achievements. A dangerous and tragic pandemic has affected all segments of our community. Concurrently, globalization continues to influence our industry. What do we face in our near future and what will residential lighting look like in the next decades? Knowing where we are headed enables us to prepare. Please join us as we report on the future of lighting.  

Leadership in a Virtual and Multi- Generational Workplace

Leadership expert and executive coach Marshall Goldsmith wrote “What got you here won’t get you there.” And in a world where change seems to be the only constant, leadership has never been more important in creating a successful business. But what are some of the hurdles leaders face when it comes to integrating a new virtual workforce? What are some of the inherent challenges and opportunities in leveraging a multi-generational company? Organizational psychologist Dr. Danny Kim's session will answer those questions and explore how you can harness the power of our new virtual multi-generational workplace. 

Top Five Residential Technical Market Opportunities

This session will examine the five technologies that are set to define the growth of products and services in the residential lighting market over the next few years. Three of them are new. All are changing the way lighting is done now. This is the time to understand how they will fit and affect your business.

Top Five Ways to Boost Your Retail Sales TOMORROW

Lower footfall. More promotional pricing. Lower margins. Have you been feeling COVID-19 is happening to you? What if you looked at it as something that was happening for you? The crisis shows weaknesses but points the way to strengths. In this session, Bob Phibbs, The Retail Doctor, will take you through five actionable ways you can boost your retail sales right away regarding social media, text messaging, selling, and customer service.

Working with Designers to Grow Your Showroom Business If you aren’t working with designers, you’re missing out on a key opportunity to expand your business. During this panel, you’ll hear both the designer and showroom perspective on what builds strong relationships between the two. We will discuss how to identify the best designers to fit with your specific showroom, why designers choose to work with certain showrooms over others, and how you can provide exactly what designers are looking for in long-term showroom partners. This interactive panel will answer your questions and leave you with easy-to-follow steps you can take to grow your showroom business by working with designers. 
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Thank you to the following companies who donated their Drive Shack event fees to support the ALA Virtual Symposium. 

Acuity Brands Lighting
Alora Lighting
Big Ass Fans
Bulbrite Industries, Inc.
Casablanca-Hunter Fan Company
Hinkley Lighting
Justice Design Group
Kichler Lighting
Kuzco Lighting
Progress Lighting
Quoizel, Inc.
SATCO Products, Inc.
Savoy House Lighting
Visual Comfort Group
Westinghouse Lighting