2022 Conference Schedule

2022 ALA Conference

Join us Sept. 11-13, in Austin, Texas, at the Austin Marriott Downtown for the 2022 ALA Conference.

Schedule of Events
Please note this schedule is subject to minor changes as the event approaches.

Sunday, Sept. 11

8 a.m.  -  Golf Tournament Shotgun Start*
10 a.m. - 5 p.m. - Registration Desk Open
9 a.m. - 5 p.m. - Commercial Booths Open
1 p.m. - 4 p.m. - CLC Course*
1 p.m. - 4 p.m. - Rep and Showroom Networking Groups*
5 p.m. - 7:45 p.m. - New Member Orientation
6 p.m. - 9 p.m. - Opening Reception

Monday, Sept. 12

7 a.m. - 6 p.m. - Registration Desk Open
7:30 a.m. - 5 p.m. - Commercial Booths Open
8 a.m. - 9:45 a.m. - Opening Breakfast and Keynote Presentation
10 a.m. - 11:30 a.m. - Breakout Education Sessions
12 p.m. - 2 p.m. - Business Lunch
2:15 - 3:45 p.m. - Breakout Education Sessions
5 p.m. - 6 p.m. - Women in Lighting Event
6 p.m. - 7 p.m. - Young Executives Event
7 p.m. - 9 p.m. - Manufacturer-hosted Event

Tuesday, Sept. 13

6 a.m. - 7 a.m. - Yoga Class*
7 a.m. - 6 p.m. - Registration Desk Open
7:30 a.m. - 5 p.m. - Commercial Booths Open
8 a.m. - 9:45 a.m. - Breakfast and Keynote Presentation
10 a.m. - 11:30 a.m. - Breakout Education Sessions
12 p.m. - 2 p.m. - Networking Lunch
2:15 p.m. - 3:45 p.m. - Breakout Education Sessions
6:45 - 7:30 p.m. - Closing Reception
7:30 - 11 p.m. - Closing Dinner and Entertainment

*These events require separate registration and may have an extra cost associated with them. 

Sunday, Sept.11

Golf Tournament
8 a.m. Shotgun Start – shuttles will depart the hotel at 7:00a.m.

Grey Rock Golf Course
*Extra fee and pre-registration required. A portion of this event’s registration fees are donated to the ALA Education Foundation.
Enjoy a round of golf at the beautiful Grey Rock Golf Course. This course is located about 16 miles from the hotel and transportation will be provided to and from the course. Participants will receive breakfast tacos to go and drink tickets. As always, there will be prizes awarded following the conclusion of the tournament. Tickets will be sold for mulligans and a 50-50 skills contest with proceeds benefiting the ALA Education Foundation.

New-Member/First timer & Sponsored Showroom Reception
5:00 – 5:45 p.m.
On Property – Pool Terrace

All new members, first-time conference attendees, sponsored showrooms and sponsoring manufacturers are invited to a brief orientation followed by a private reception. Please take the elevator to the pool level, and you will see directional signage to the private reception space. 

Opening Reception
6 - 9 p.m.
Bull & Bowl

Reconnect with your industry peers and make new acquaintances over delicious food and drinks while partaking in fun bar games. The venue provides pool tables, three duckpin bowling lanes, and, best of all, a mechanical bull! Members can choose to take in the sites of Austin and walk the short walk from the hotel, just under one mile. Or, shuttles will be on loop back and forth to the Austin Marriott Downtown. 



Monday, Sept.12

Opening Breakfast General Session
8 - 9:45 a.m.
Grand Ballroom

Keynote Presentation
They Buy Your Because
Gerry O’Brion | Brand Strategist, What Brand Know
Learn a framework of innovation and influence that will show you how to become the number-one choice in the lighting industry. Create disruptive strategies and messaging to attract your ideal customers and close sales in a competitive, sometimes commoditized, market. Customers BUY YOUR BECAUSE. Gerry’s Power of BECAUSE framework has been used by retailers, manufacturers and distributors to clarify their message, drive referrals and close sales. This presentation is a fun, thought-provoking dialogue that reveals the four critical questions you should be asking to stand out in the sea of sameness.

Breakout Education Sessions
10 - 11:30 a.m.

Follow Up on Keynote Session
Gerry O’Brion | Brand Strategist, What Brands Know
After Gerry's keynote, attendees will have an opportunity to apply Gerry's Because Framework to their businesses.  Roll up your sleeves and get to work answering his four questions for your business.  Participants will leave being able to implement the framework in their businesses and share it effectively with their teams. Participants will do individual work using worksheets and be invited to share their ideas and get input. Two volunteers will be put on the hot seat to work directly with Gerry and receive feedback from the group during the session.  

Returning to Normal Sales Calls - If There is Anything “Normal”!
Bryan Shirley, CPMR | Former CEO of MANA
How to use a hybrid selling methodology—some in person, some on ZOOM (or MS Teams). This will be our new reality as we return to going out in the field to sell.  Don’t be idling in the comfort of your home office—sales is a contact sport and we must be face-to-face.  Learn tips and techniques to getting appointments and making sales calls as we get back out there!


Business Lunch
12:15 - 2 p.m.
Grand Ballroom


Breakout Educational Sessions
2:15 - 3:45 p.m.

Creating and Conducting an Effective Rep Council to Grow Sales
Bryan Shirley | Former CEO of MANI
The best marketing intelligence comes from the feet on the street—REPS!  Come give your inputs and ideas on how to create and/or continue a highly effective Rep Council.  From choosing attendees to structure and format and examples of surveys to send out to your field sales.  We will create a template so you can help to make Rep Councils super successful.  We’ll also explore strategies of having a VCR- a Virtual Council of Reps via video chat meetings.



Tuesday, Sept. 13

Breakfast General Session
8 - 9:45 a.m.
Grand Ballroom

Keynote Presentation
The Future of Housing - Forecast & Consumer Shifts
John Burns | Real Estate Consultant
John will share his firm's views of shifts in the housing market, digging into the details of what is happening across the country with insights from some of the biggest names in the construction industry. John will share opportunities in remodeling due to demographic and lifestyle shifts. The housing industry includes both the tremendous growth opportunities as well as affordability risks. During the keynote session we will also discuss the temporary and possible permanent changes that will come about in the housing industry due to the pandemic.  


Breakout Education Sessions
10 - 11:30 a.m.

The Future of Housing – A Deeper Dive
John Burns | Real Estate Consultant
During this session, John Burns will dive deeper into the keynote presentation topic on the housing industry.  He will share the results from this firm’s New Home Trends Institutes’ consumer and design research on smart home trends, and the importance of lighting in the home both to protect privacy and to enable quality working from home.  There will be time for Q&A for any questions that may arise during the keynote and break session. 
Managing Multiple Priorities
Eric Papp | Professional Speaker and Management Trainer
People everywhere are feeling the pressure of time. They are challenged with doing more with less: Navigating changes, meeting deadlines for projects, and dealing with the increasing complexity of life. All of this can be overwhelming. Having the right thinking tools can make all the difference between continued success and constant struggle.  Participants will leave feeling confident and in control of having practical solutions to help them cut through complexity. Eric is one of the top experts on effectiveness. He is the author of the Priority Planner and is consistently in the top 1% of time management trainers in the US.


Networking Lunch
Noon - 1:30 p.m.
Grand Ballroom 

This lunch has quickly become one of the most popular events during the conference.  This lunch offers a unique opportunity to network with your peers across the industry and discuss leading topics facing the lighting industry today.  Topics for this event include a discussion on color and design, supporting women in the lighting industry, and more.  


Breakout Education Sessions
2:15 - 3:45 p.m.

Managing Promises, Not People
Eric Papp | Keynote Speaker and Management Trainer
A supervisor’s primary role is managing the workflow and performance of a department. In reality, day-to-day activities and “firefighting” distract managers from successfully achieving their primary objectives as supervisors. Many put off coaching conversations and fail to address performance issues. This contributes to the development of an “Abdication of Accountability” environment, where performing employees have more work and less time and underperforming employees have less work and more time. As a result, team performance, morale, and communication decline. So, how can you develop and lead a self-managing team? Effective leadership training teaches supervisors to manage a promise and not a person. A self-managing team allows the manager to focus on what’s most important: coaching, strategic planning, and growth.

Closing Reception and Dinner
7:30 - 11 p.m.
Grand Ballroom 

Come say farewell to fellow Conference attendees and see the 2022 Lighting Hall of Fame induction.

2022 Hall of Fame Inductee
Clark Linstone | President & COO, Lamps Plus
President and COO of Lamps Plus Clark Linstone is well known across ALA and the lighting industry for his successful leadership and dedication to the betterment of the industry. Over the years, Clark has worked closely with ALA staff and committee member volunteers to support association efforts. He served on the ALA Board of Governors from 2009 to 2015, including as chairman in 2014. Some of his most notable impacts on the industry and ALA have been through his role in supporting ALA’s government engagement efforts. He currently serves as chair of the Government Engagement Committee. He has also served as chair of the ALA Political Action Committee, treasurer on the Board of Governors, chair of the Membership Campaign Committee, and is a member of the Electronic Technology Committee.  Clark has twice been honored as an ALA Pillar of the Industry (2000 and 2008) and received Residential Lighting’s Industry Leadership Award in 2013.