Winning Techniques for Selling Residential Lighting

As we know, good lighting can sell itself . . . if you experience it, understand it, and personalize it!

This presentation shares successful approaches to communicating good lighting with customers, shaping vision, and enjoying the entire process.

In particular, we explore how the good in good lighting creates a strong bond with the customer, distinguishes you from the competition, enhances the quality and value of the sale, and builds the foundation for future business.

Learning Objectives

From this presentation, you will learn to:

  1. Uncover customer needs and preferences
  2. Establish good lighting as the basis for value
  3. Structure options that promote good lighting
  4. Secure your position as a preferred partner


About the Presenter: 

Dan Blitzer is Principal of The Practical Lighting Workshop and a member of the Lighting Agora. He serves as a continuing educator for the ALA, adjunct at the New York School of Interior Design, board member of the Designers Lighting Forum of New York, and President of the Nuckolls Fund for Lighting Education.  Dan is a Fellow of the Illuminating Engineering Society and is Lighting Certified.




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