Course: Social Media Workshop: Facebook

The second session in our series taking a deep dive into specific digital platforms led by keynote speaker Leslie Carothers, this hands-on hour will cover how to execute a results-driven Facebook campaign. You will learn how to set up a pixel to make the most of your investment and why consistency is critical to increasing your sales and traffic. The overall strategies covered in Tuesday’s keynote will provide helpful context for these practical tips, but you will also benefit from this information on its own.

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