Course

Mkt- Social Media Tools Proven to Drive Store Traffic

: Leslie Carothers

Social Media Tools Proven to Drive Store Traffic
Instructor: Leslie Carothers | CEO, The Kaleidoscope Partnership; Co-founder, Savour Partnership
Time: 3 p.m.
About this seminar:
Using tried-and-true, results-driven methods that maximize the effectiveness of each platform to increase traffic and sales, Carothers will explain where businesses’ social media and digital efforts should be centered in order to achieve their goals. This seminar will cover:
     - Where social media and digital efforts should be centered in order to achieve goals
     - Top tips for maximizing effectiveness of Facebook video ads to bring in more foot traffic
     - How Pinterest and blogs can send more visitors to a website
     - Optimizing SEO standing in mobile search results with top tips to increase visitbility on Google Maps
     - How to prioritize efforts on assets owned (website, blog, email lists) and assets not owned (content on social media platforms) to leverage the full potential of both

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