Course: Mkt - The New Rules for Business Success: Capturing Today’s Consumers as a Destination Business

: John Schallert

The New Rules for Business Success: Capturing Today’s Consumers as a Destination Business
Jon Schallert | President, The Schallert Group, Inc.
10 – 11 a.m.
About this seminar:
With an emphasis on practical, affordable and actionable strategies, Schallert will explain how to make any business a consumer magnet, regardless of location. During this seminar, attendees will learn:
     - How to identify, target and attract the most profitable customers
     - How to build loyalty while maintaining profit margins, even when competitors are discounting prices
     - How to capitalize on free publicity opportunities
     - How to make the unique qualities of a business immediately obvious to prospects, whether in marketing, the physical store location, on online

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