No Hype, Just Practical Solutions: How Anyone Can Use AI for Better Marketing

Shawna Suckow

No Hype, Just Practical Solutions: How Anyone Can Use AI for Better Marketing
Shawna Suckow 

Download Presentation

Artificial Intelligence certainly has taken the world by storm ever since it hit the mainstream in 2023. There’s a lot of uncertainty and confusion around it, to be sure. Whether you’ve never used it before, or you’ve dabbled in it but still aren’t sure how to leverage it, or you want to know what new tools are out there, this session is for you. In this session, we’ll explore all the practical ways that you can use the most popular tools like ChatGPT, Bard, and Canva, plus you’ll discover some of the newest tools that are sure to make your job easier (some of which are being launched as we speak!). You’ll get a hands-on look at how you can immediately amp up your marketing efforts and put your productivity on hyperdrive. You’ll learn how to easily create a social media content strategy, and how to use AI to craft better sales and marketing communications like ad copy, email campaigns, and web site verbiage. When leveraged correctly, AI is all about making you more productive so you can focus on what’s most impactful.

Shawna Suckow, CSP (Certified Speaking Professional), CVP (Certified Virtual Presenter), is a speaker with some serious knowledge of the customer mindset. She spent 20 years as a corporate buyer in hospitality and tourism, observing marketing departments and their target customers. Along the way, Shawna became intrigued with how customers of all kinds were evolving and responding to (or ignoring!) marketing efforts. She began sharing this insider information to audiences to pull back the curtain, so to speak. She realized that when these professionals had the up-to-the-minute understanding of their customers’ mindsets, they could break through the noise more effectively. Her research and insights have never been more timely or necessary than today. The pandemic has changed consumers more deeply and quickly than any other time in history. Shawna has shared her research on 5 continents in 17 countries, using real case studies and data interpreted with candor and humor. She’s especially proud that her 5th book, The Roaring 20s, was featured in Forbes as a top marketing book of 2022.