President's Letter - December 2021

Lighting Growth Continues in Near Future

As homeowners continue to require increased functionality out of their homes, we expect steady lighting sales growth over the next several years. Demand for residential lighting fixtures is projected to be near $7 Billion in 2024 and forecasted to rise 4.3% through the same time period.

This growth is being driven by:

  • increased interest in home renovations, as people spend more time at home since the pandemic began
  • growth in single-family home construction
  • rising interest among homeowners in energy efficiency, which will support the replacement of existing fixtures and the installation of high-end products in new applications
  • growth in smart lighting and controls


These trends should provide significant opportunities for ALA members in the years ahead. With that growth, the need to keep staffs fully trained on new lighting technologies will help drive sales. Although the pandemic delayed some training plans, ALA will completely overhaul its Lighting Associate (LA) courses in 2022 and rewrite many sections of the our Residential Lighting Training Manual and course. 


Additionally, ALA recently offered nine impactful training webinars during the ALA Virtual Symposium. All nine courses were recorded and are available for member employees to view for free by registering here.


We encourage members to take advantage of these ALA training opportunities that are designed to support the growth of your business.


We look forward to continue to deliver on our commitment to create value for our members and the lighting industry. We could not do it without the fantastic support of our membership during one of the most challenging times in world history. We enter 2022 with hope and optimism for a successful year.



Lightovation/ALA Meeting Schedule 


This year, we are hosting a variety of events and some of our January committee meetings in person during Lightovation. The week following Lightovation, we will host the rest of our committee meetings virtually. Please review the schedule below. If you are interested in serving on one of ALA's committees, you may contact Jack Grandel.


In-person Committee Meetings

The following committee meetings will be held during January Lightovation in the SMART Center Committee Room (TM 4826).

Thursday, Jan. 6

7:30 - 8:45 a.m. | Marketing & PR Committee

9 - 10 a.m. | Long-range Conference Planning Committee

Friday, Jan. 7 

8 - 9 a.m. | Women in Lighting Committee


Virtual Committee Meetings

The following committee meetings will be held virtually the week following January 2022 Lightovation. Participating members will receive Zoom links via email prior to the meetings. All times are listed in Central Time.

Wednesday, Jan. 12

10 - 11 a.m. | Government Engagement Committee

10:30 - 11:45 a.m. | Education Foundation Board of Trustees

2 - 3 p.m. | Education Committee

2 - 3 p.m. | Membership Campaign Committee

3:15 - 4:30 p.m. | Showroom Steering Committee


Thursday, Jan. 13 

10 - 11:45 a.m. | Manufacturer Representative Steering Committee

1 - 2 p.m. | Conference Committee

2:30 - 3:45 p.m. | Finance Committee

4 - 5:30 p.m. | Manufacturer Steering Committee


Friday, Jan. 14 

10 a.m. - 12:30 p.m. | Board of Governors


Lighting After Dark


We are excited to collaborate with Dallas Market Center and Lightovation exhibitors to host Lighting After Dark Thursday, Jan. 6, from 8 - 11 p.m., at the Reniassance Dallas Hotel's Grand Ballroom. Come enjoy live music from Emberald City Band, food and drinks, plus, we're giving away a FREE 2022 ALA Conference Registration, a $500 Conference travel voucher, and a $250 VISA gift card.* Every Lightovation attendee, exhibitor and rep is invited to attend this free event, just show your badge at the door.


*Prizes will be awarded at the 2022 ALA Conference and winners must be in attendance. Prizes are transferrable to other ALA members.


Women in Lighting Event

Join the ALA Women in Lighting Thursday, Jan. 6, from 12 - 1 p.m., for lunch and networking at the Varaluz showroom (TM 4507). All Lightovation attendees are invited to join us. Plus, enter our drawing to win a free 2022 ALA Conference registration during the event.


Young Executives Cheers with Peers

ALA and Kuzco Lighting are hosting Cheers with Peers, Thursday, Jan. 6, from 3 - 4 p.m., in the Kuzco showroom (TM 4010). Enjoy hor d'oeuvres, specialty cocktails, and coffee drinks from Kuzco's new coffee bar. Also participate in a networking game with the chance to win a free registration to the 2022 ALA Conference.


Integrated Home Competition

Join us Friday, Jan. 7, at 10 a.m., in The SMART Center (TM 4826) for the Integrated Home Competiton awards presentation. We are excited to see some of our members represented among the winners for their innovative products. These awards, organized by ALA, UL, AHRI and the CEE, represent the "best-of-the-best" in smart home products in various categories. This presentation will be brief, but provides a good chance to hear about some of the outstanding smart lighting and fan products.


Lighting and Health Research Center Visit

Lighting and Health provides major growth opportunities for our industry and ALA has been at the forefront to train members on this important, life-changing benefit. ALA is talking to science-based institutions to partner with to further develop the breadth of product development in this area.

During Lightovation, Dr. Mark Rea and Jennifer Brons from the Light and Health Research Center will be talking with manufacturers about collaborating to design and produce more "Light and Health - Circadian Effective" lighting products. Stay tuned for more details about dates and times they will be available for dicussions and in The SMART Center speaking with members. For more information about this initiative, check out the Light and Health Research Center's recent presenation to ALA on healthy lighting for homes.


Ocean Shipping Legislation

Last week, the United States House of Representatives voted on a slightly modified version of the Ocean Shipping Reform Act of 2021 (H.R.4996). Recognizing the need to relieve the strained supply chain, the bill received overwhelming support, passing the House by a vote of 364-40.

Among other provisions, the bill directs the Federal Maritime Commission to modernize its oversight of the shipping industry. Additionally, OSRA seeks to level the playing field by requiring ocean carriers to adhere to minimum service standards, block carriers from unreasonably declining cargo and provides safeguards to combat retaliation and prevent unfair demurrage penalties.








Eric Jacobson

President and CEO

American Lighting Association


American Lighting Association