Free Resources for ALA Members

The following resources are available to ALA members, compliments of past ALA conference speakers who are recognized for their leadership and professional expertise.


Social media pioneer Crystal Vilkaitis’ top marketing resources:

“Social Media Marketing and Social Selling during COVID-19”


Bob Phibbs, The Retail Doctor’s lesson series:

“What to do now that the coronavirus is upending retail as we know it”


BP’s recorded webinar:

“Retailing During COVID-19”


BP’s weekly newsletter:


Morning Consult report:

“Weathering the Storm – Brand Management in the COVID-19 Era”