Monday, June 18, 2018

President's Letter - June 2018

ALA continues to strengthen and expand programming for association members. The upcoming release of the new ALA Residential Lighting Training Manual has led to a sold-out four-day training course in Chicago this week at the Juno Lighting facility. The demand is so strong, ALA will look to add an additional Residential Lighting Training Course later this year.

Our continued partnership with the Dallas Market Center (DMC) has grown with the recent announcement of The SMART Center. The center will help ALA and the DMC coordinate and maximize training opportunities offered during Lightovation Markets and bring added value to attending members.

ALA, DMC open The SMART Center, a new hub for Lightovation events and networking

Ribbon cutting, open house set for June 20

ALA is joining with the Dallas Market Center to open The SMART Center, a new education and meeting center in the Dallas Trade Mart, Suite 4826. The 6,000-square-foot facility, which will officially open at June Lightovation with a ribbon cutting on Wednesday, June 20, at 9 a.m., will host ALA and DMC seminars, training programs, certification classes and committee meetings. In addition, The SMART Center will include numerous charging stations for phones and laptops, intimate seating areas, and a hospitality bar. We look forward to members and industry professionals utilizing our new location in the heart of the lighting market. It will be a convenient and comfortable spot for professional and social networking throughout each lighting show. The following ALA members have donated lighting products included in the new center: Acuity Brands Lighting, CoeLux, Fanimation, Kuzco Lighting, Lutron, Modern Forms, Saylite, SONNEMAN - A Way of Light, and Tech Lighting.

Please look for the following seminars and events at The SMART Center during June Lightovation.

Wednesday, June 20

The SMART Center Ribbon Cutting & Open House

All ALA members are invited to attend and enjoy refreshments.

Time: 9:00 a.m.

The New Rules for Business Success: Capturing Today's Consumers as a Destination

Instructor: John Schallert | President, The Schallert Group, Inc.

Time: 10:00 - 11:00 a.m.

Connected Lighting - Lunch and Learn

Instructor: Peter Romaniello, IALD | Owner, Conceptual Lighting, LLC

Time: 12:00 - 1:00 p.m.

Social Media Tools Proven to Drive Store Traffic

Instructor: Leslie Carothers | CEO, The Kaleidoscope Partnership; Co-founder, Savour Partnership

Time: 3:00 - 4:00 p.m.

Women in Lighting Event *

Come hear from Lyn Berman of Attitudes & Attire and enjoy networking and refreshments.

Time: 4:00 - 6:00 p.m.

*Located in the Savoy House Showroom, TM 4901

Thursday, June 21

Advanced Lighting for Kitchens and Baths

Instructor: Karyn Judd Reilly, CKD, NCIDQ | Designer and Educator, Lights My Soul

Time: 9:00 - 10:00 a.m.

Rewriting the Rules on Kitchen Lighting

Instructor: Doug Walter | Owner, Doug Walter Architects

Time: 11:00 a.m. - 12:00 p.m.

Designing Lighting Aesthetics for the Kitchen and Bathroom

Instructor: Patricia Davis Brown, CKBD | Owner, Patricia Davis Brown Design, LLC

Time: 2:00 - 3:00 p.m.

How to Elevate Your Designs with Thoughtful Lighting

Instructor: Tammy Mackay, AKBD | Interior Designer, Design Eye

Time: 4:00 - 5:00 p.m.

Beers with Peers Young Executives Event

All Lightovations attendees under the age of 40 are invited to this networking event

co-hosted with DMC and ART.

Time: 5:00 - 6:00 p.m.

Friday, June 22

An Introduction to the New ALA/IES Residential Lighting Standard

Instructor: Terry McGowan, FIES | Director of Engineering and Technology, ALA

Time: 11:00 a.m. - 12:00 p.m.

You can find more details about these seminars on our website.

Acclaimed speakers and stunning surroundings promise inspiring conference in Asheville

ALA is looking forward to being with members as we head to Asheville, N.C., for the 2018 ALA Annual Conference, Sept. 24-26. Being the first week of fall makes it the perfect time to enjoy the stunning beauty of the surrounding Blue Ridge Mountains. Our conference resort, the historic Omni Grove Park Inn, is world famous for its gorgeous setting, unique subterranean spa, and Donald Ross-designed championship golf course. Be sure to register soon , before our room block is filled

We believe this year’s conference will help you reinvent, reawaken and revitalize your business. We are excited that David Arvin, one of the most in-demand business and customer experience speakers in the country, will lead one of our keynote sessions. Also, Brian Beaulieu, who is a highly sought after and informed economist, will discuss the economic outlook for the next four years for the lighting industry. The Conference will also deliver sessions on the continued evolution of lighting products and opportunities available through connected technologies. To register for the ALA Conference or for more information, please click here.

ALA and IES release new Residential Lighting Standard

ALA has worked jointly with the Illuminating Engineering Society (IES) over the past two years to co-write RP-11, Lighting for Interior and Exterior Residential Environments standard. This is the first time that ALA has embarked on helping write an ANSI-approved standard. Eric Borden, ALA committee co-chair, was instrumental in developing the standard. This Recommended Practice is a guide for designing and teaching lighting. It covers residential living spaces and other areas intended to impart a residential atmosphere. It describes design objectives, criteria for quantity and quality of illuminance, lighting methods, types and uses of equipment, energy use, and electrical code considerations. Various solutions that address residential lighting problems are also presented. RP-11 will soon be available for members to purchase at the member store .

ALA opposes industry-limiting tariffs

ALA is actively engaged and working to oppose any tariffs being proposed by the Trump Administration. Tariffs were the number-one topic discussed during our recent Washington, D.C. Fly-in. Additionally, ALA joined an ad hoc group of national trade associations fighting against tariffs. ALA submitted comments to the Office of the United States Trade Representative (USTR), which specifically address LEDs (components) being included in the China 301 tariffs. Additionally, ALA submitted several joint comments to the USTR though our coalition of like-minded trade groups. For ALA’s comments to USTR, please click here. For our joint comments, please click here and here.

Thank you for your continued support and involvement in ALA.

Sincerely,

Eric Jacobson, CAE

President and Chief Executive Officer

American Lighting Association

ALAMembers.com | ALALighting.com | ALAConference.com

1118

President's Letter - June 2018

Lighting Professionals