ALA's next free member webinar will highlight winning techniques for selling residential lighting with renowned industry educator Dan Blitzer, LC. 

As industry experts know, good lighting sells itself... if the client is able to experience, understand, and personalize it.

This webinar, which is free to all active ALA members, will cover successful approaches to communicating good lighting with customers, shaping vision, and enjoying the entire process. 

Blizter will explore how the "good" in good lighting creates a strong bond with the customer, distinguishes you from the competition, enhances the quality and value of the sales, and builds a foundation for future business.

Webinar attendees will learn how to:

1. Uncover customer needs and preferences.
2. Establish good lighting as the basis for value.
3. Structure options that promote good lighting.
4. Secure your position as a preferred partner.

This course is worht 1 CLC hour. ALA members can register for this course online here.