A new, beautiful issue of Lighting magazine is now arriving in ALA showrooms and hitting high-end newsstands throughout North America. The 16th annual issue is produced by the ALA Advertising and PR Program in partnership with Better Homes & Gardens/Meredith Publishing. In keeping with past issues, Lighting exclusively features hundreds of colorful and inspiring images of ALA manufacturers’ products.
With a focus on luxury, the 2022 issue features a spectacular bathroom on the cover including a special section highlighting how lighting is integral to creating a home spa environment, no matter how large or small the space.
Having established itself as the go-to source for homeowners interested in the latest lighting trends and products, the magazine helps readers fall in love with fixtures based on style and features. Thoughtfully designed chapters and editorial stories emphasize the beauty and versatility of lighting and the way it can influence the overall ambiance of a room. Tips from lighting pros give advice for how to choose bulbs and fixtures for optimal performance and enjoyment.
Throughout the issue, readers will find references to ALA and products manufactured by members with an emphasis on shopping in showrooms by directing them to ALA’s showroom locator and website for additional resources. Showrooms who support the ALA Advertising and PR Program are encouraged to use their free Lighting magazines as a sales incentive and take-away for customers. Consumers will also find the magazine on demographically targeted newsstands from April until the fall season.
Google Ad Campaign Featuring Magazine, ALA-member Showrooms Launches
In addition to being available on newsstands and in ALA-member showrooms, the release of the 2022 magazine coincides with the launch of a new Google ad campaign run by the ALA Advertising and PR Program with Clark Communications. The campaign features the Lighting magazine and a curated series of ALA-member manufacturer fixtures, encouraging consumers to explore their light style and shop with lighting experts in ALA-member showrooms.
Last year’s Google campaign generated more than 84 million consumer impressions, produced 900,000 clicks to find an ALA-member showroom or receive a free copy of Lighting, and brought more 600,000 new visitors to the ALA website.
For more information about the ALA Advertising and PR Program and details about how showrooms can qualify to receive a supply of Lighting magazines, please contact Larry Lauck at Larry@ALALighting.com or Amy Wommack at Amy@ALALighting.com.