Strong partnerships with designers can bring steady, new business to your lighting showroom. But how do you become an invaluable resource and ensure those designers come to you when it’s time to shop lighting with their clients? Join us for this fun and interactive discussion between industry experts who will share personal stories, real-world examples, and the insider scoop on why designers choose to work with certain showrooms. You'll leave knowing how to identify the best designers to fit with your specific showroom and how you can provide exactly what designers are looking for in long-term showroom partners.
Tim Stumm Creative Director Z-Lite -Tim currently serves as chair of the Marketing and PR Committee, where he works closely with ALA staff and the team at Meredith Publishing to produce Lighting magazine. Tim has assisted in developing the cover of Lighting magazine for the past few years, helping to conceptualize the look and feel, and then flying to Des Moines, Iowa, to assist in the cover photo shoot. In addition to his help with the magazine, Stumm is also known for openly sharing his knowledge and ideas on trends and also, how to deliver the much needed " showroom customer experience" with his peers in hopes of bettering the industry as a whole. Stumm has also volunteered as a judge for the Lighting for Tomorrow competition. He also donated his time and expertise to the association, serving as one of the lighting designers for ALA and DMC’s combined meeting space in the Dallas Trade Mart, The SMART Center.
Christina Couvillion CEO DaVinci Interiors - Christina is well-known for her design expertise and passion for bringing together a concept that helps her clients to feel special. She has been recognized by the Texas Builder's Association for the best interior design, Parade of Homes, Houzz, was named one of the Top 3 Interior Designers in Austin in 2020 by ThreeBestRated.com.
Lisa McDennon Founder Lisa McDennon Design - Lisa founded her Laguna Beach–based interiors firm, Lisa McDennon Design, in 2000. Inspired by the region’s beauty, history, and culture, Lisa's distinctive style reinvigorates coastal California design. She works with natural materials, elegant forms, and varied textures to create modern residential and commercial interiors that are sophisticated, unexpected, and timeless. With degrees in fine art and interior design, Lisa brings a deep knowledge of art and architecture to all her work, which has been recognized with multiple awards and coverage in national publications. House Beautiful named her one of 2010’s “Next Wave of Designers to Watch.” Nuance, Lisa's trend-setting home and lifestyle boutique in Laguna Beach, showcases her modern, sophisticated style with custom furniture, lighting, and linens.
Linda Longo Editorial Director enLIGHTenment Magazine - Linda is well-known across the lighting industry for her insider knowledge of the ins and outs of design, technology and all things lighting. She is responsible for all editorial content for enLIGHTenment Magazine, as well as social media and web content.